JURNAL ILMIAH GLOBAL EDUCATION
Vol. 4 No. 4 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 4, Desember 2023

ANALISIS LOYALITAS WISATAWAN DI DESA WISATA PENGLIPURAN MELALUI COMMUNITY BASED TOURISM DAN KEPUASAN

I Made Buda Yasa (Universitas Ngurah Rai)
Nyoman Diah Utari Dewi (Program Studi Magister Administrasi Publik, Pasca Sarjana Universitas Ngurah Rai, Denpasar, Indonesia)



Article Info

Publish Date
03 Dec 2023

Abstract

This research is motivated by the existence of numerous tourism villages that are designed as tourist destinations but have not been able to operate according to plan. Penglipuran Village, which currently operates as a popular tourist village, serves as an inspiration to be used as a research model. This study aims to analyze variables that can serve as predictors of tourist loyalty to visiting a tourist village. The research involves 50 respondents selected through the accidental sampling method. Data collection is conducted using a questionnaire. The data analysis technique employs multiple linear regression analysis with the SmartPLS application. The research findings indicate that tourist satisfaction and community-based tourism (CBT) have a positive influence on tourist loyalty. Tourist satisfaction is represented by accessibility, while CBT is represented by community participation. Tourist satisfaction stands out as the dominant variable capable of predicting the loyalty of tourists who visit the tourist village.

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Journal Info

Abbrev

jige

Publisher

Subject

Education Languange, Linguistic, Communication & Media Mathematics Other

Description

Focus and Scope JIGE publishes original research papers, case reports, and review articles. The publication includes the following topics: Early childhood education. Adult education Mathematics and science education. Guidance and counseling education. Educational technology. Character education. ...