Jurnal Bina Bangsa Ekonomika
Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)

PENGARUH LABELISASI HALAL DAN TINGKAT RELIGIUS KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK WARDAH OLEH MUSLIMAH MILENIAL

Selvi Putri Nengsih (Sekolah Tinggi Ilmu Ekonomi “KBP” Padang)
Henryanto Abaharis (Sekolah Tinggi Ilmu Ekonomi “KBP” Padang)

Article Info

Publish Date
12 Dec 2023

Abstract

The purpose of this research is to determine the influence of halal labeling and the level of religiousness among consumers on the purchasing decisions of Wardah products by millennial Muslim women. This research utilizes a quantitative approach. Data collection involves distributing questionnaires to 89 respondents using probability sampling techniques. Respondents' answers are processed using SPSS. The results of this study indicate that halal labeling and the level of consumer religiosity have a positive and significant impact on the purchasing decisions of Wardah products by millennial Muslim women

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Journal Info
Jurnal Bina Bangsa Ekonomika
Website

Abbrev

jbbe

Publisher

Universitas Bina Bangsa

Subject

Economics, Econometrics & Finance

Description

Jurnal Bina Bangsa Ekonomika (JBBE) teregistrasi dengan nomor p-ISSN: 2087-040X dan e-ISSN: 2721-7213. Merupakan Jurnal yang berisi artikel-artikel ilmiah yang meliputi bidang-bidang Ekonomi, Manajemen, dan Akuntansi yang dikelola oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LP2M) ...