Philosophiamundi : Journal of Global Humanistic Studies
Vol. 2 No. 1 (2024): Konflik Identitas dalam Konteks Globalisasi

Pentingnya Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Transportasi Ojek Online

Firman Abimanyu (Universitas Muhammadiyah Jakarta)
Fianti Irtikha (Universitas Muhammadiyah Jakarta)
Ali Ade Setiawan (Universitas Muhammadiyah Jakarta)
Ilham Nur Alam Zamzami (Universitas Muhammadiyah Jakarta)
Adam Alif Hendrawan (Universitas Muhammadiyah Jakarta)
Djoko Hananto (Universitas Muhammadiyah Jakarta)

Article Info

Publish Date
16 Jan 2024

Abstract

The effect of price and service quality is very important for the continuity of online transportation service companies. Therefore, the purpose of this study is to collect sufficient information about the effect of price and service quality on customer satisfaction of online motorcycle taxi transportation users. The research method used is a literature study that collects several previous studies to determine the effect of price and service quality on online motorcycle taxi transportation. The research results from existing articles show that the effect of price and service quality has a positive and significant effect on customer satisfaction.

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Journal Info
Philosophiamundi : Journal of Global Humanistic Studies
Website

Abbrev

philosophia

Publisher

PT. Kreasi Karya Majakata

Subject

Other

Description

Jurnal Philosophiamundi merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh PT. Kreasi Karya Majakata. Tujuan Jurnal Philosophiamundi adalah untuk mempertajam dasar-dasar pilar ilmu humaniora dan mengambil pandangan yang lebih luas terhadap isu-isu penting yang terjadi di masyarakat ...