<![CDATA[The objective of the study is to ascertain the strategy employed by the General Election Commission to enhance voter participation in light of the Covid-19 pandemic. The study included a total of 8 informants. This study employs a qualitative research methodology. The research is based on Soerjono Soekanto's theory, which incorporates Normative Strategic, Ideal Strategy, and Factual Strategic. The research findings indicate the presence of a normative strategy, specifically demonstrating the diligent efforts of the KPU to establish norms among the residents of Makassar City in order to facilitate the peaceful conduct of elections. (b) The optimal approach demonstrates the effective execution of the KPU's responsibilities towards the community, enabling the community to express their desires through general elections by exercising their right to vote. The factual approach demonstrates the KPU's ongoing efforts to engage in outreach activities at both the sub-district and sub-district levels, as well as through the media. As election organisers, it is imperative that we enhance our pool of skilled personnel in order to cultivate proficient organisers, boost voter engagement, and improve the overall quality of our operations.]]>
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