Comit: Communication and Information Journal
Vol. 2 No. 2 (2024): Comit: Communication and Information Journal

Strategi Humas PT Bank Sumut dalam Meningkatkan Citra Positif melalui Media Jurnalistik

Putri Salwa Kurnia Balqis (UIN Sumatera Utara)
M. Yoserizal Saragih (UIN Sumatera Utara)
Syahrul Abidin (UIN Sumatera Utara)

Article Info

Publish Date
15 Nov 2023

Abstract

  The use of the internet by public relations practitioners gives them additional power to carry out their duties, because all digital PR activities can be easily accessed by the public wherever and whenever they want. If we look at modern society which is inseparable from the internet and electronic devices, using the internet is very effective because it gives everyone a new way to fulfill their daily needs. The type of research carried out in this research is qualitative research, namely research based on post-positivist philosophy, used to examine the condition of natural objects. The results of this research show that the public relations strategy in improving the image through journalistic media is publications that carefully carry out public relations activities such as publicity, publications, news, press releases, and maintaining the company's reputation and various internal activities.

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Journal Info
Comit: Communication and Information Journal
Website

Abbrev

comit

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Religion Computer Science & IT Control & Systems Engineering Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Description

Comit: Communication and Information Journal is a peer-reviewed national journal on communication, dakwah, broadcasting, education and Islamic studies managed by Fakultas Dakwah dan Komunikasi Islam Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi Syariah ...