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All Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains Algebra : Jurnal Pendidikan, Sosial, dan Sains Comit: Communication and Information Journal Jurnal Pendidikan, Sosial Dan Sains
Syahrul Abidin
UIN Sumatera Utara
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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STRATEGI KOMUNIKASI PERSUASIF DALAM MEREALISASIKAN VAKSIN COVID-19 DI PUSKESMAS SENTOSA BARU (SEI KERA HILIR I) Romaito Hutasoit; Syahrul Abidin; Ismail
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol 2 No 2 (2022): Volume 2 Nomor 2, Juni 2022
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1089/algebra.v2i2.395

Abstract

Corona Virus Disease (Covid-19) merupakan penyakit menular dan berbahaya. Berdasarkan data dari Kementerian Kesehatan Republik Indonesia, Corona Virus Disease (Covid-19) menjadi salah satu masalah kesehatan masyarakat baik nasional ataupun internasional yang harus memerlukan upaya pencegahan efektif. Sehingga Pemerintah terus melakukan upaya membangun kesadaran masyarakat melalui Vaksinasi Covid-19. Pentingnya Vaksin Covid-19 dilakukan untuk meminimalisir penyebaran virus Covid-19 dan pengendalian Corona yang menjadi masalah kesehatan dunia. Untuk itu, Pemerintah dengan gencar melakukan Vaksinasi massal. Provinsi Sumatra Utara mendapat presentase peningkatan yaitu 238%. Dari hasil tersebut menggambarkan bahwa pemilihan strategi komunikasi yang dilakukan berhasil dengan baik. Objek penelitian ini adalah Puskesmas Sentosa Baru dan tujuan penelitian ini adalah untuk mengetahui bagaimana strategi komunikasi persuasif yang dilakukan Puskesmas Sentosa Baru, serta untuk mengetahui bagaimana cara merealisasikan  vaksin Covid-19. Penelitian ini menggunakan metode kualitatif deskriptif dengan mengambil data melalui observasi langsung dan wawancara. Hasil penelitian ini adalah Puskesmas Sentosa Baru menggunakan beberapa strategi komunikasi persuasif dalam merealisasikan Vaksin Covid-19, yaitu strategi komunikasi Pscyhodynamic, Sosiocultural, Meaning Construction. Faktor pendukung dalam Vaksinasi Covid-19 ini yaitu pertama, adanya dukungan dari Pemerintah provinsi kota Medan maupun daerah. Kedua, koordinasi dan kerjasama yang baik dengan mitra dan petugas kesehatan yang mendukung Vaksinasi Covid-19. Kemudian faktor penghambatnya yaitu, pertama munculnya isu penyakit mengenai vaksin dan kekhawatiran masyarakat atas resiko efek samping setelah melakukan vaksin.  Kata Kunci : Strategi Komunikasi, Vaksin Covid-19   ABSTRACT       Corona Virus Disease (Covid-19) is an infectious and dangerous disease. Based on data from the Ministry of Health of the Republic of Indonesia, Corona Virus Disease (Covid-19) is one of the public health problems both nationally and internationally that must require effective prevention efforts. So that the Government continues to make public awareness efforts through the Covid-19 Vaccination. The importance of the Covid-19 vaccine is carried out for the spread of the Covid-19 virus and controlling Corona which is a world health problem. For this reason, the Government is aggressively conducting mass vaccinations. North Sumatra Province received a percentage increase of 238%. From these results illustrate that the selection of communication strategies that are carried out are successful. The object of this research is the Sentosa Baru Health Center and the purpose of this study is to find out how the persuasive communication strategy is carried out by the Sentosa Baru Health Center, and to find out how to realize the Covid-19 vaccine. This research uses descriptive qualitative method by taking data through direct observation and interviews. The result of this study is that the Sentosa Baru Health Center uses several persuasive communication strategies in realizing the Covid-19 Vaccine, namely the Pscyhodynamic, Sosiocultural, Meaning Construction communication strategy. The supporting factors in the Covid-19 vaccination are, first, the support from the Medan city and regional government. Second, good coordination and cooperation with partners and health workers who support Covid-19 vaccination. Then the inhibiting factor, namely, the first emergence of the disease regarding the vaccine and the public regarding the side risks after doing the vaccine. Keywords : Communication Strategy, Covid-19 Vaccine
Strategi Komunikasi Pemasaran Destinasi Wisata Arung Jeram di Sungai Bah Bolon Kecamatan Sipispis Mega Ayu Muliana Saragih; Syahrul Abidin
Intelektualita Vol 12 No 1 (2023): Jurnal Intelektualita: Keislaman, Sosial, dan Sains
Publisher : Wakil Rektor III Bidang Kemahasiswaan dan Kerjasama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/intelektualita.v12i1.17253

Abstract

Penelitian ini bertujuan untuk mengidentifikasi strategi pemasaran dan komunikasi destinasi wisata arung jeram di Sungai Bah Bolon Kecamatan Sipispis. Penelitian ini menggunakan pendekatan kualitatif, yang mencakup pemilihan objek penelitian, perumusan masalah, dan mengajukan sejumlah pertanyaan terkait penelitian kepada informan. Beberapa metode yang digunakan dalam pengumpulan data adalah observasi, rapat, dan dokumentasi. Penelitian ini menyimpulkan bahwa destinasi wisata arung jeram ini harus dipromosikan menggunakan strategi pemasaran yang melibatkan pelatihan karyawan dan mempromosikan semua kegiatan yang berhubungan dengan Arung Jeram di media sosial.
Strategi Humas PT Bank Sumut dalam Meningkatkan Citra Positif melalui Media Jurnalistik Putri Salwa Kurnia Balqis; M. Yoserizal Saragih; Syahrul Abidin
Comit: Communication, Information and Technology Journal Vol. 2 No. 2 (2024): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v2i2.846

Abstract

  The use of the internet by public relations practitioners gives them additional power to carry out their duties, because all digital PR activities can be easily accessed by the public wherever and whenever they want. If we look at modern society which is inseparable from the internet and electronic devices, using the internet is very effective because it gives everyone a new way to fulfill their daily needs. The type of research carried out in this research is qualitative research, namely research based on post-positivist philosophy, used to examine the condition of natural objects. The results of this research show that the public relations strategy in improving the image through journalistic media is publications that carefully carry out public relations activities such as publicity, publications, news, press releases, and maintaining the company's reputation and various internal activities.
Peran Humas Puskesmas Tanjung Morawa dalam Menyosialisasikan Penyebaran Stunting Melalui Media Sosial Loula Umaiyah Indriana; M. Yoserizal Saragih; Syahrul Abidin
Comit: Communication, Information and Technology Journal Vol. 2 No. 2 (2024): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v2i2.847

Abstract

Stunting is a condition where a toddler experiences failure to develop due to acute nutritional deficiencies. Tanjung Morawa subdistrict is one of the subdistricts whose working area was designated as a stunting locus by the Deli Serdang regent. Limited publicity on stunting and the difficulty of approaching the public makes it difficult for public relations to maximize its role. This research aims to determine the role, obstacles and successes of Tanjung Morawa Community Health Center public relations in socializing the spread of stunting through journalistic media. The theories used are the theory of the four roles of public relations and the theory of communication barriers. The research method used is a descriptive method with a qualitative approach. Data collection techniques using interviews and observation. The results of the research show that the Public Relations Officer of the Tanjung Morawa Community Health Center has carried out all its roles well, although there is still one role which has been carried out less than optimally, namely as a communications technician. The biggest obstacle for public relations in carrying out its role is community behavior, while the success of public relations in carrying out its role is the freeing of 2 stunting locus areas which are the responsibility of and are under the auspices of the Tanjung Morawa Community Health Center.
Strategi Komunikasi Pemasaran dalam Meningkatkan Penjualan melalui Instagram @Foofie.Rissole Elvina Rizky; M. Yoserizal Saragih; Syahrul Abidin
Comit: Communication, Information and Technology Journal Vol. 2 No. 2 (2024): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v2i2.848

Abstract

Pematang Panjang State Elementary School 15, Sijunjung District, Sijunjung Regency in Islamic Religious Education subjects where in these subject teachers still often use the lecture method where students only listen to the teacher during learning, however teachers also combine the lecture method with other learning methods such as discussion methods and question and answer. This research was carried out at Pematang Panjang State Elementary School 15, Sijunjung District, Sijunjung Regency in the subject of Islamic Religious Education where in this subject teachers still often use the lecture method where students only listen to the teacher during learning, however teachers also combine the lecture method with other learning methods., such as discussion and question and answer methods. This research shows that this lecture method is able to enliven the class atmosphere and is able to increase interest in learning and also improve student learning outcomes for students at State Elementary School 15 Pematang Panjang, Sijunjung District, Sijunjung Regency.
Efektivitas Humas dan Wartawan dalam Menyosialisasikan Program Website Layanan Aspirasi Diskominfo Labuhan Batu Ahmad Budi Sakti Tambak; M. Yoserizal Saragih; Syahrul Abidin
Comit: Communication, Information and Technology Journal Vol. 2 No. 2 (2024): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v2i2.849

Abstract

Communication is a need that cannot be separated from humans. In the develop of mass communication there was a development regarding mass media when the internet was discover. The aim to achieved through this research is: "to determine the effectiveness of public relations and journalists in socializing the aspiration service website program at Diskominfo Labuhan Batu". The type of research carried out in this research is qualitative research, namely research based on post-positivist philosophy, used to examine the condition of natural objects. The results of this research show that the uses of the Labuhan Batu Diskominfo website had been effective, because people with technological developments now demand that ASN/PNS are media literate. So automatically, previously the website might have been widely used by the private sector, now the government is using the website and social media too. Now people are more concern, especially government public relations, who are increasingly concerned that a website can be more representative or competent of the agency's image. The advantages of using the Labuhan Batu Diskominfo website include: we can better share data or public policy information by the Labuhan Batu Diskominfo, it can be use to image the Labuhan Batuc Diskominfo, the information provided is always up to date or the latest.
Strategi Komunikasi Pemasaran Produk UMKM ke Masyarakat di Era Digital melalui Media Sosial: Studi Kasus pada UMKM Rumah Mode Aqhita Baihaqi Abdillah; M. Yoserizal Saragih; Syahrul Abidin
Comit: Communication, Information and Technology Journal Vol. 2 No. 2 (2024): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v2i2.850

Abstract

This research is entitled Communication Strategy for Marketing MSME Products to the Community in the Digital Era Through Social Media (Case Study on MSMEs Aqhita Fashion House). The purpose of this study is to find out how the strategies carried out by MSMEs in the digital era, especially what happened to the Aqhita Fashion House. This research uses qualitative research approaches and types, and the theory used is AISAS Theory (Attention, Interest, Search, Action, Share). The object of this research is the strategy of MSMEs in marketing their products to the public through social media. This research is where in this analys there are five elements in doing good marketing in the digital era, namely Attention, Interest, Search, Action, Share. The result of this study is to find out the right strategy in marketing MSME products in the digital era. The message that can be take in this study is that we can better appreciate the work made by humans and should not underestimate the results of products from MSMEs that are still relatively small.
STRATEGI KOMUNIKASI PERSUASIF DALAM MEREALISASIKAN VAKSIN COVID-19 DI PUSKESMAS SENTOSA BARU (SEI KERA HILIR I) Romaito Hutasoit; Syahrul Abidin; Ismail
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol 2 No 2 (2022): ALGEBRA : JURNAL PENDIDIKAN, SOSIAL DAN SAINS
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Corona Virus Disease (Covid-19) merupakan penyakit menular dan berbahaya. Berdasarkan data dari Kementerian Kesehatan Republik Indonesia, Corona Virus Disease (Covid-19) menjadi salah satu masalah kesehatan masyarakat baik nasional ataupun internasional yang harus memerlukan upaya pencegahan efektif. Sehingga Pemerintah terus melakukan upaya membangun kesadaran masyarakat melalui Vaksinasi Covid-19. Pentingnya Vaksin Covid-19 dilakukan untuk meminimalisir penyebaran virus Covid-19 dan pengendalian Corona yang menjadi masalah kesehatan dunia. Untuk itu, Pemerintah dengan gencar melakukan Vaksinasi massal. Provinsi Sumatra Utara mendapat presentase peningkatan yaitu 238%. Dari hasil tersebut menggambarkan bahwa pemilihan strategi komunikasi yang dilakukan berhasil dengan baik. Objek penelitian ini adalah Puskesmas Sentosa Baru dan tujuan penelitian ini adalah untuk mengetahui bagaimana strategi komunikasi persuasif yang dilakukan Puskesmas Sentosa Baru, serta untuk mengetahui bagaimana cara merealisasikan  vaksin Covid-19. Penelitian ini menggunakan metode kualitatif deskriptif dengan mengambil data melalui observasi langsung dan wawancara. Hasil penelitian ini adalah Puskesmas Sentosa Baru menggunakan beberapa strategi komunikasi persuasif dalam merealisasikan Vaksin Covid-19, yaitu strategi komunikasi Pscyhodynamic, Sosiocultural, Meaning Construction. Faktor pendukung dalam Vaksinasi Covid-19 ini yaitu pertama, adanya dukungan dari Pemerintah provinsi kota Medan maupun daerah. Kedua, koordinasi dan kerjasama yang baik dengan mitra dan petugas kesehatan yang mendukung Vaksinasi Covid-19. Kemudian faktor penghambatnya yaitu, pertama munculnya isu penyakit mengenai vaksin dan kekhawatiran masyarakat atas resiko efek samping setelah melakukan vaksin.  Kata Kunci : Strategi Komunikasi, Vaksin Covid-19   ABSTRACT       Corona Virus Disease (Covid-19) is an infectious and dangerous disease. Based on data from the Ministry of Health of the Republic of Indonesia, Corona Virus Disease (Covid-19) is one of the public health problems both nationally and internationally that must require effective prevention efforts. So that the Government continues to make public awareness efforts through the Covid-19 Vaccination. The importance of the Covid-19 vaccine is carried out for the spread of the Covid-19 virus and controlling Corona which is a world health problem. For this reason, the Government is aggressively conducting mass vaccinations. North Sumatra Province received a percentage increase of 238%. From these results illustrate that the selection of communication strategies that are carried out are successful. The object of this research is the Sentosa Baru Health Center and the purpose of this study is to find out how the persuasive communication strategy is carried out by the Sentosa Baru Health Center, and to find out how to realize the Covid-19 vaccine. This research uses descriptive qualitative method by taking data through direct observation and interviews. The result of this study is that the Sentosa Baru Health Center uses several persuasive communication strategies in realizing the Covid-19 Vaccine, namely the Pscyhodynamic, Sosiocultural, Meaning Construction communication strategy. The supporting factors in the Covid-19 vaccination are, first, the support from the Medan city and regional government. Second, good coordination and cooperation with partners and health workers who support Covid-19 vaccination. Then the inhibiting factor, namely, the first emergence of the disease regarding the vaccine and the public regarding the side risks after doing the vaccine. Keywords : Communication Strategy, Covid-19 Vaccine
STRATEGI KOMUNIKASI DINAS PEMERINTAH TINGGI KOTA TEBING TERHADAP ALOKASI BANTUAN SOSIAL KEPADA MASYARAKAT Melani Damanik; Sholihah Titin Sumanti; Syahrul Abidin
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol 2 No 4 (2022): ALGEBRA : JURNAL PENDIDIKAN, SOSIAL DAN SAINS
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/algebra.v2i4.657

Abstract

ABSTRAK Mengingat komunikasi berperan dalam menjembatani informasi terkait bansos yang akan disalurkan pemerintah kepada masyarakat melalui berbagai media. Manusia tidak lepas dari bantuan orang lain. Membuat pemerintah melakukan berbagai upaya untuk menyeleksi siapa yang berhak menerima bantuan sosial yang disalurkan dari Pemerintah Pusat kepada Pemerintah Daerah. Dinas Sosial memiliki beberapa jenis bantuan sosial yaitu (PKH), (BPNT), (BDT), yang merupakan Program Bantuan dari Kementerian Sosial Pusat. Dan ada program bantuan dari Dinas Sosial Tebing Tinggi yaitu (PBP), (BBM) Bantuan Penyuluhan. Bantuan disalurkan sesuai dengan besarnya (APBN/APBN). Peneliti mengambil peneliti kualitatif, dapat disimpulkan bahwa fokus masalah dalam penelitian ini adalah bagaimana humas pemerintah dalam membentuk strategi komunikasi dalam mengalokasikan bansos kepada masyarakat Kota Tebing Tinggi. Apa dampak Humas pemerintah terhadap masyarakat dalam mengkomunikasikan alokasi bansos di Kota Tebing Tinggi. Kata Kunci : Strategi Komunikasi Bakti Sosial, Pendampingan Sosial, Humas   ABSTRACT Given that communication plays a role in bridging information related to social assistance which the government will distribute to the public through various media. Humans can not be separated from the help of others. Making the government make various efforts to select who is entitled to receive social assistance that is channeled from the Central Government to the Regional Government. The Social Service has several types of social assistance, namely (PKH), (BPNT), (BDT), which are the Assistance Programs from the Central Ministry of Social Affairs. And there is an assistance program from the Tebing Tinggi Social Service, namely (PBP), (BBM) Extension Assistance. Assistance is distributed according to the amount (APBN/APBN). Researchers take qualitative researchers, it can be concluded that the focus of the problem in this study is how the government's public relations form a communication strategy in allocating social assistance to the people of Tebing Tinggi City. What is the impact of the government's public relations on the community in communicating the allocation of social assistance in Tebing Tinggi City. Keywords: Social Service Communication Strategy, Social Assistance, Public Relations
Co-Authors Ahmad Budi Sakti Tambak Baihaqi Abdillah Elvina Rizky Ismail Loula Umaiyah Indriana M. Yoserizal Saragih Mega Ayu Muliana Saragih Melani Damanik Putri Salwa Kurnia Balqis Romaito Hutasoit Sholihah Titin Sumanti