Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat
Vol. 2 No. 1 (2024): Februari : MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat

Strategi Pemasaran Digital dan Branding Rawon Premium By Salina Kitchen Melalui Instagram

Santi Rimadias (STIE Indonesia Banking School,)
Wasi Bagasworo (STIE Indonesia Banking School,)
Dina Dwi Marinda (STIE Indonesia Banking School)

Article Info

Publish Date
16 Jan 2024

Abstract

This community service program focused on enhancing branding and digital marketing strategies for Salina Kitchen, a culinary business in Jakarta. The primary objectives were to optimize packaging sticker design and to boost engagement through the business's Instagram account. Conducted from September 23 to December 15, 2023, the program involved consumer surveys and SWOT analysis. Results indicated a significant improvement in customer satisfaction with packaging design and digital marketing performance. Effective use of hashtags on Instagram expanded the reach to non-followers. The program successfully identified key strategies in branding and digital marketing that can be implemented to enhance the performance of culinary businesses.

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Journal Info
Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat
Website

Abbrev

MENGABDI

Publisher

Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Health Professions Social Sciences

Description

idang ilmu diantaranya pendidikan, teknik, pertanian, sosial humaniora, komputer dan kesehatana yang diterbitkan oleh Asosiasi Riset Ekonomi dan Akuntansi ...