Journal of Digital Business and Innovation Management
Vol 1 No 1: June 2022

PERKEMBANGAN STRATEGI BISNIS PT UNILEVER (TINJAUAN ANALISIS PESTEL DAN SWOT)

Riska Dhenabayu (Universitas Negeri Surabaya)
Fanisa Ayu Cahya Kamila (Universitas Negeri Surabaya)
Dwi Wahyuni (Universitas Negeri Surabaya)
Irsyad Daffa Armawadin (Universitas Negeri Surabaya)
Muhammad Farhan Akbar (Universitas Negeri Surabaya)

Article Info

Publish Date
28 Jul 2022

Abstract

The purpose of this study is twofold: first, to examine how PT Unilever utilizes analytical tools to enhance its strategic planning; second, to provide an overview of PT Unilever's approach to designing successful business strategies. The research methodology used in this study involves qualitative research methods, specifically SWOT and PESTEL analyses. The findings of the study reveal that PT Unilever is a highly reputable and diversified company, with a presence in various sectors and markets. This diversification has enabled PT Unilever to maintain its market share and profitability despite intense competition.

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Journal Info
Journal of Digital Business and Innovation Management
Website

Abbrev

jdbim

Publisher

Universitas Negeri Surabaya

Subject

Decision Sciences, Operations Research & Management Library & Information Science

Description

Journal of Digital Business and Innovation Management (JDBIM) is a new, Open Access journal from Universitas Negeri Surabaya that aims to publish original research articles, reviews, and reports on the digitalization of business and management, how digital technologies can innovate the business, and ...