Benefit: Jurnal Manajemen dan Bisnis
Volume 17 No 1 Juni 2013

IMC: PROMOSI, IKLAN DAN SPONSOR ROKOK STRATEGI PERUSAHAAN MENGGIRING REMAJA UNTUK MEROKOK

Salim, Ardy Dharmawan (Unknown)

Article Info

Publish Date
09 Jun 2014

Abstract

Marketing communication strategies of tobacco companies more incentive and innovative.This is because competition between tobacco companies and the rise of anti-smoking campaigns.But tobacco company marketing communications strategy often used youth as its target market, asevidenced by the promotion, advertising and sponsorship that uses style, icon and all imagingabout teenagers. Not only that, music events, school, sports, etc are thepreferred young childrenand adolescents followed into areas of marketing tobacco products either directly or indirectly,such as sponsorship

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Journal Info
Benefit: Jurnal Manajemen dan Bisnis
Website

Abbrev

benefit

Publisher

Universitas Muhammadiyah Surakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Benefit: Jurnal Manajemen dan Bisnis is a peer-reviewed journal published by Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, covering a variety of topics in economics, management, business and ...