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All Journal Benefit: Jurnal Manajemen dan Bisnis
Ardy Dharmawan Salim, Ardy Dharmawan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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IMC: PROMOSI, IKLAN DAN SPONSOR ROKOK STRATEGI PERUSAHAAN MENGGIRING REMAJA UNTUK MEROKOK Salim, Ardy Dharmawan
Benefit Volume 17 No 1 Juni 2013
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing communication strategies of tobacco companies more incentive and innovative.This is because competition between tobacco companies and the rise of anti-smoking campaigns.But tobacco company marketing communications strategy often used youth as its target market, asevidenced by the promotion, advertising and sponsorship that uses style, icon and all imagingabout teenagers. Not only that, music events, school, sports, etc are thepreferred young childrenand adolescents followed into areas of marketing tobacco products either directly or indirectly,such as sponsorship
IMC: PROMOSI, IKLAN DAN SPONSOR ROKOK STRATEGI PERUSAHAAN MENGGIRING REMAJA UNTUK MEROKOK Salim, Ardy Dharmawan
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 17 No 1 Juni 2013
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v17i1.1370

Abstract

Marketing communication strategies of tobacco companies more incentive and innovative.This is because competition between tobacco companies and the rise of anti-smoking campaigns.But tobacco company marketing communications strategy often used youth as its target market, asevidenced by the promotion, advertising and sponsorship that uses style, icon and all imagingabout teenagers. Not only that, music events, school, sports, etc are thepreferred young childrenand adolescents followed into areas of marketing tobacco products either directly or indirectly,such as sponsorship
IMC: PROMOSI, IKLAN DAN SPONSOR ROKOK STRATEGI PERUSAHAAN MENGGIRING REMAJA UNTUK MEROKOK Salim, Ardy Dharmawan
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 17 No 1 Juni 2013
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v17i1.1369

Abstract

Marketing communication strategies of tobacco companies more incentive and innovative.This is because competition between tobacco companies and the rise of anti-smoking campaigns.But tobacco company marketing communications strategy often used youth as its target market, asevidenced by the promotion, advertising and sponsorship that uses style, icon and all imagingabout teenagers. Not only that, music events, school, sports, etc are thepreferred young childrenand adolescents followed into areas of marketing tobacco products either directly or indirectly,such as sponsorship
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