Cross-Border Journal of Business Management
Vol. 2 No. 2 (2022): Cross-Border Journal of Business Management

EFFECT OF SHOPPING LIFESTYLE ON IMPULSIVE PURCHASE IN ONLINE STORE

Revi Sesario (Politeknik Negeri Pontianak, Indonesia)
Miftahorrozi Miftahorrozi (lstanbul Sabahattin Zaim University, Turkey)
Aris Munandar (STIE Bima, Indonesia)
I Nyoman Tri Sutaguna (Universitas Udayana, Indonesia)
Muhammad Sulton Aminudin (UPT Pelatihan Koperasi dan UKM Provinsi Jawa Timur, Indonesia)

Article Info

Publish Date
14 Jun 2022

Abstract

The purpose of this study is to analyze effect of shopping lifestyle on impulsive purchase in Online Store. This research is a quantitative research with an associative approach. The types of data used in this study are primary and secondary data. The population in this study are consumers in Online Store for types of clothing in Medan City whose number is not known with certainty. The sample in this study were 145 respondents. Data analysis used simple regression analysis. The results show that shopping lifestyle has a positive and significant effect on impulsive purchase in Online Store for types of clothing in Medan City.

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Journal Info
Cross-Border Journal of Business Management
Website

Abbrev

cbjbm

Publisher

Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Cross-Border Journal of Business Management Focuses in any related disciplines of research on Business Management science. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal ...