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Politeknik Negeri Pontianak, Indonesia
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THE ROLE OF DIGITAL MARKETING IN INCREASING SALES TURNOVER FOR MICRO, SMALL, AND MEDIUM ENTERPRISES Saut Maruli Tua Pandiangan; Cut Susan Octiva; Muhammad Yusuf; Suryani Suryani; Revi Sesario
JURNAL PENGABDIAN MANDIRI Vol. 1 No. 12: Desember 2022
Publisher : Bajang Institute

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The purpose of this community service activity is to socialize the role of digital marketing in increasing sales turnover for Micro, Small, and Medium Enterprises (MSMEs). Based on the problems found and formulated, the problem solving framework carried out through this community service activity is to socialize the use of digital marketing in order to help increase sales turnover to MSMEs. In this socialization, the authors target MSMEs actors as learning digital marketing. The implementation of community service socialization activities is carried out using lecture, tutorial, and discussion methods. This socialization activity is very beneficial for MSMEs who have small businesses. The material provided can also add to the understanding of knowledge and practice of using Facebook or Instagram for product promotion. Through this socialization activity, it is hoped that it will increase the awareness of MSMEs community in Gaharu Village, Medan Timur District, Medan City, North Sumatra Province to start practicing the use of Facebook or Instagram for product promotion. It is hoped that MSMEs actors can share knowledge about using Facebook or Instagram for product promotion to other MSMEs actors. It is also hoped that the organizing committee will be able to organize socialization activities with topics related to other MSMEs so that they can be explored and practiced in the world of MSMEs.
EFFECT OF SHOPPING LIFESTYLE ON IMPULSIVE PURCHASE IN ONLINE STORE Revi Sesario; Miftahorrozi Miftahorrozi; Aris Munandar; I Nyoman Tri Sutaguna; Muhammad Sulton Aminudin
Cross-Border Journal of Business Management Vol. 2 No. 2 (2022): Cross-Border Journal of Business Management
Publisher : Institut Agama Islam Sultan Muhammaad Syafiuddin Sambas

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The purpose of this study is to analyze effect of shopping lifestyle on impulsive purchase in Online Store. This research is a quantitative research with an associative approach. The types of data used in this study are primary and secondary data. The population in this study are consumers in Online Store for types of clothing in Medan City whose number is not known with certainty. The sample in this study were 145 respondents. Data analysis used simple regression analysis. The results show that shopping lifestyle has a positive and significant effect on impulsive purchase in Online Store for types of clothing in Medan City.
Co-Authors Aris Munandar Cut Susan Octiva I Nyoman Tri Sutaguna Miftahorrozi Miftahorrozi Muhammad Sulton Aminudin Muhammad Yusuf Saut Maruli Tua Pandiangan Suryani Suryani