Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol. 5 No. 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 

Pengaruh Kualitas Produk, Harga dan Promosi terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan sebagai Variabel Intervening pada Kartu Prabayar Xl Axiata di Surabaya

Boston Tambunan (Unknown)
Budi Prabowo (Universitas Pembangunan Nasional “Veteran” Jawa Timur)

Article Info

Publish Date
27 Oct 2023

Abstract

The reason of the comes about of this consider is to educate the affect of item quality, cost and promoting on client dependability through client fulfillment as an interceding variable for Surabaya's XL Axiata paid ahead of time card. Employing a information examination procedure, way investigation, he tests 100 individuals. The information investigation utilized was different straight relapse examination utilizing SPSS 25. Theory test comes about appear that item quality, cost, and promoting have positive and critical impacts on client fulfillment, whereas client dependability is impacted by client fulfillment. Mediating fluctuating item quality, cost, and client fulfillment have positive and critical impacts, whereas publicizing has no critical impact.

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Journal Info
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah is a scientific journal published by Pusat Riset dan Kebijakan Strategis PRKS) of  Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in collaboration with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies ...