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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Boston Tambunan
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Kualitas Produk, Harga dan Promosi terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan sebagai Variabel Intervening pada Kartu Prabayar Xl Axiata di Surabaya Boston Tambunan; Budi Prabowo
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 5 No. 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v5i6.156

Abstract

The reason of the comes about of this consider is to educate the affect of item quality, cost and promoting on client dependability through client fulfillment as an interceding variable for Surabaya's XL Axiata paid ahead of time card. Employing a information examination procedure, way investigation, he tests 100 individuals. The information investigation utilized was different straight relapse examination utilizing SPSS 25. Theory test comes about appear that item quality, cost, and promoting have positive and critical impacts on client fulfillment, whereas client dependability is impacted by client fulfillment. Mediating fluctuating item quality, cost, and client fulfillment have positive and critical impacts, whereas publicizing has no critical impact.
Co-Authors Prabowo, Budi