Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol. 5 No. 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 

A Concerning Variable In Lazada E-Commerce During The Covid-19 Pandemic Is Web Appearance And Product Variety's Impact On Buying Interest With Trust. (Case study on Yogyakarta's Lazada e-commerce consumers)

Sri Lestari (Unknown)
Henny Welsa (Universitas Sarjanawiyata Tamansiswa)
Putri Dwi Cahyani (Universitas Sarjanawiyata Tamansiswa)

Article Info

Publish Date
27 Oct 2023

Abstract

This study aims to identify: 1) The impact of website appearance on buying attention; 2) The impact of product type on buying attention; 3) The impact of website appearance on belief; 4) The impact of product type on belief, and 5) The impact of confidence on buying attention. All customers who have transacted via Lazada make up the population of this research. Purposive sampling is the technique used in this study to collect examples. One hundred twelve responders who were given an online questionnaire received the information. The Sobel Test is used to analyze the data collected. According to the study, website appearance influences positive and significant buying attention, product type influences negative buying attention, website appearance influences positive and significant belief, product type influences positive and essential belief, and confidence influences positive and significant buying attention. Results of the Sobel test show whether confidence may mediate between the effects of product category and website design on consumer attention.

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Journal Info
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah is a scientific journal published by Pusat Riset dan Kebijakan Strategis PRKS) of  Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in collaboration with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies ...