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Henny Welsa
Universitas Sarjanawijaya Tamansiswa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH HEDONIC SHOPPING VALUE DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING DENGAN POSITIVE EMOTION SEBAGAI VARIABEL INTERVENING Fauzi, Latiffah Ulul; Welsa, Henny; Susanto, Susanto
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 10, No 2 (2019): Oktober 2019
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bti.102124

Abstract

This study aims to determine the effect of hedonic shopping value, shopping life style on impulse buying with positive emotion as an intervening variable. , the influence of hedonic shopping value, at Matahari Departement Store Yogyakarta. This research was conducted in Yogyakrta, samples taken as many as 115 respondents with a sampling technique using accidental sampling. Data collection by distributing questionnaires using a 5-point Likert scale, to measure 19 indicators. The data collection method uses a questionnaire. For testing the instrument using the validity test and reliability test. Instrument test results, indicate that the entire instrument is valid and reliable. Data analysis using Sobel Test. The results of this study indicate that (1) Hedonic value, shopping life style has a positive and significant effect on positive emotion, (2) Hedonic value, shopping lifestyle, positive emotion has a positive and significant effect on impulse buying, (3) Positive emotion has a positive and significant effect in mediating hedonic shopping value and shopping lifestyle towards impulse buying. This shows that the variable hedonic value, shopping life style, and positive emotion affect impulse buying.
Analisis Pengaruh Gaya Kepemimpinan Dan Etos Kerja Terhadap Kinerja Karyawan Melalui Motivasi Sebagai Variabel Intervening Lamere, Lukas; Kirana, Kusuma Chandra; Welsa, Henny
Bisma: Jurnal Manajemen Vol 7, No 2 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/bjm.v7i2.35420

Abstract

This study aims to determine the effect of Leadership Style and Work Ethic on Employee Performance of the Tanimbar Islands District Regional Development Planning Agency with motivation as an intervening variable. The object of this research is all permanent employees of BAPPEDA Tanimbar Islands Regency as many as 50 people. The data collection method in this study was carried out by means of a questionnaire (questionnaire), data analysis method in this study is Partial Least Square (PLS) using the SmartPLS 3.2.8 software. The results of this study are. Leadership style has no significant effect on performance but has a significant effect on motivation. Work ethic has a significant effect on performance, but does not significantly influence motivation. Motivation has no significant effect on performance, Leadership Style does not have a significant effect on performance through motivation and Work Ethic does not have a significant effect on performance through motivation.
Pengaruh promosi penjualan dan kepuasan konsumen terhadap niat beli melalui sikap merek sebagai variabel intervening Mean, Paulus; Welsa, Henny; Ningrum, Nonik Kusuma
JURNAL MANAJEMEN Vol 13, No 4 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jmmn.v13i4.10307

Abstract

Niat Membeli merupakan tahapan dimana konsumen melakukan pengevaluasian terhadap informansi yang diterima. Metode kuantitatif digunakan dalam penelitian ini dengan sampel dalam studi ini yaitu pelanggan Lazada sebanyak 100 responden. Teknik pengumpulan data menggunakan kuesioner skala likert. Teknik analisis yang digunakan yaitu dengan sobel test untuk mengetahui apakah ada hubungan melalui variabel mediasi yang memiliki kekuatan signifikan memediator dalam hubungan tersebut. Hasil penelitian membuktikan bahwa (1) Promosi Penjualan berpengaruh positif dan signifikan terhadap variabel Sikap Merek, (2) variabel Kepuasan Konsumen berpengaruh positif dan signifikan terhadap variabel Sikap Merek, (3) variabel Sikap merek tidak berpengaruh positif secara signifikan terhadap variabel Niat Beli, (4) variabel Promosi penjualan berpengaruh positif dan signifikan terhadap variabel Niat Beli. (5) variabel Kepuasan Konsumen berpengaruh positif dan signifikan terhadap variabel Niat Beli. (6) variabel Promosi penjualan terhadap Niat Beli dengan Sikap Merek sebagai variabel intervening ditolak. (7) variable kepuasan konsumen terhadap Niat Beli dengan sikap merek sebagai variabel intervening ditolak.
Pengaruh instagram ads dan celebrity endorser terhadap minat beli melalui brand awareness sebagai variabel intervening Lisnaini, Ratna; Welsa, Henny; Cahyani, Putri Dwi
JURNAL MANAJEMEN Vol 13, No 4 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jmmn.v13i4.10335

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh instagram ads dan celebrity endorser terhadap minat beli melalui brand awareness sebagai variabel intervening. Penelitian ini merupakan penelitian yang menggunakan metode kuantitatif. Populasi dalam penelitian ini mencakup seluruh pengguna Shopee yang ada di Yogyakarta dengan teknik pengambilan sampel purposive sampling sehingga diperoleh sampel sebanyak 100 orang. Data dianalisis melalui uji validitas, uji reliabilitas, uji asumsi klasik, uji-t, uji-f, uji koefisien determinasi serta uji sobel yaitu dibantu dengan SPSS versi 16 for Windows. Hasil penelitian menunjukkan bahwa instagram ads berpengaruh positif dan signifikan terhadap minat beli dengan t hitung sebesar 4,446 > 1,985 serta instagram ads tidak berpengaruh terhadap brand awareness dengan nilai t hitung sebesar 1,710 < 1,985. Celebrity endorser tidak  berpengaruh terhadap minat beli dengan nilai t hitung sebesar 0,463 < 1,985 dan celebrity endorser berpengaruh positif dan signifikan terhadap brand awareness dengan nilai t hitung sebesar 3,516 > 1,985. Minat beli berpengaruh positif dan signifikan terhadap brand awareness, dibuktikan dengan nilai t hitung sebesaar 8,114 > 1,985.
Pengaruh Social Media dan Brand Image Terhadap Purchase Decision Melalui Buying Interest Sutiyati Sutiyati*; Henny Welsa; Ambar Lukitaningsih
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 4, No 2 (2020): Jurnal Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.391 KB) | DOI: 10.31294/jeco.v4i2.8223

Abstract

ABSTRACTThe purpose of this research is to determine the most influential and important variables that cause the low totally of the peoples has been visited at Parangtritis beach Yogyakarta in accordance with the problems that have been formulated. A sample size of 97 that can represent the population is determined using the Krejcie-Morgan method. The method of analysis in this study is to use a variance-based analysis of Structural Equation Modeling (SEM), namely Partial Least Square (PLS). The sampling technique in this study is accidental sampling using a questionnaire instrument. Social media variables have a positive and significant effect on purchase decision by showing p values of 0.000; brand image variable has a positive and significant effect on purchase decision with p values of 0.018; social media variables has a positive and significant effect on buying interest and p values of 0.008; brand image variable has a positive but not significant effect on work stress with an original sample value of 0.213 and a p value of 0.129; buying interest variables have a positive and significant effect on purchase decision as evidenced by the original sample value of 0.014 and p values of 0.764; buying interest as intervening influences has effect on relationship between social media variables and purchase decision with zscore (2.67)> ztable (1.96); buying interest as an intervening has not effect on relationship between brand image and purchase decision  with  zscore (1.08)< ztable (1.96).Keywords: Social media, Brand image, buying interest, purchase decision
PENGARUH DESAIN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN MELALUI KEPUASAN PEMBELIAN LAPTOP ASUS Nika Irawati; Henny Welsa
MANAJEMEN DEWANTARA Vol 1 No 1 (2017): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (700.99 KB) | DOI: 10.26460/md.v1i1.44

Abstract

Tujuan penelitian ini adalah untuk mendiskripsikan hubungan desain, kualitas produk dan keputusan pembelian, kepuasan konsumen konsumen Laptop Asus.Populasi adalah mahasiswa program S1 Fakultas EkonomiUniversitas Sarjanawiyata Tamansiswa Yogyakarta. Sampelyang digunakan dalam penelitian ini sebanyak 100 orang.Sedangkan teknik analisis data menggunakan analisis regresilinier berganda.Hasil penelitian menunjukan desain berpengaruh positifterhadap keputusan pembelian Laptop Asus, kualitas produkberpengaruh positif terhadap keputusan pembelian Laptop Asus,desain berpengaruh positif terhadap kepuasan konsumen LaptopAsus, kualitas produk tidak berpengaruh terhadap kepuasankonsumen Laptop Asus, keputusan pembelian berpengaruhpositif terhadap kepuasan konsumen Laptop Asus, desain dankualitas produk berpengaruh secara bersama-sama terhadapkeputusan pembelian Laptop Asus, desain dan kualitas produkberpengaruh secara bersama-sama terhadap kepuasankonsumen Laptop Asus.Kata Kunci:Desain, Kualitas Produk, Keputusan Pembelian, Kepuasan Konsumen.
PENGARUH COUNTRY OF ORIGIN, PERCEIVED QUALITY DAN CONSUMER PERCEPTION TERHADAP PURCHASING INTENTION MELALUI BRAND IMAGE SEPEDA MOTOR HONDA JENIS MATIC DI KECAMATAN BANTUL Sofyan Nurcahyo; Henny Welsa
MANAJEMEN DEWANTARA Vol 1 No 2 (2017): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (964.184 KB) | DOI: 10.26460/md.v1i2.376

Abstract

This study was conducted to determine the effect of country of origin, perceived quality and consumer perception towards purchasing intention through brand image Honda motorcycle matic kind in the district of Bantul. This research was conducted in the district of Bantul, sample taken 125 respondents with accidental purposive sampling method. The data collection is done by distributing questionnaires using a 5-point Likert scale to measure 23 indicators. The results of this study showed for the first regression model variables country of origin does not affect the brand image, perceived quality and significant positive effect on the brand image and consumer perception does not affect the brand image. As for the two regression model country of origin affect positively and significantly related to purchasing intention, perceived quality and significant negative effect on the purchasing intention, consumer perception positive and significant effect on the purchasing intention, and brand image positive and significant impact on the purchasing intention.Untuk the first determination coefficient regression model was able to explain 38.9% of the brand image, the second regression model was able to explain 46.3% of the purchasing intention. Country of origin can not pass through the intervening variables affecting the brand image in purchasing intention, perceived quality can be through the intervening variables affecting the brand image in purchasing intention, and consumer perception can not be through the intervening variables affecting the brand image in purchasing intention. Keywords: country of origin, perceived quality, consumer perception, brand image and purchasing intention.
PENGARUH HEDONIC MOTIVATION TERHADAP SOCIAL MEDIA PRODUCT BROWSING DAN DAMPAKNYA TERHADAP PURCHASE INTENTION PADA MAHASISWA UNIVERSITAS SARJANAWIYATA TAMANSISWA YOGYAKARTA Risang Bagus Hastungkara Aji; Henny Welsa; Ignatius Soni Kurniawan
MANAJEMEN DEWANTARA Vol 3 No 2 (2019): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.752 KB) | DOI: 10.26460/md.v3i2.6024

Abstract

The purpose of this study is to analyze and explain the effect of Hedonic motivation on social media product browsing and its impact on purchase intentions at Sarjanawiyata Tamansiswa University students in Yogyakarta. The sample used in this study is customers who buy and use social media. Accidental sampling is used as a sampling technique. Researchers used a questionnaire to collect primary data with a total of 213 respondents. In this research researchers used regression analysis to determine the effect of hedonic motivation on the search for social media products and their impact on purchase intentions. The results show that hedonic motivation has a positive effect on social media product browsing. Hedonic motivation and social media product browsing were found to partially influence purchase intention. Furthermore, social media product browsing mediates the effect of hedonic motivation on purchase intention.Keywords: Hedonic motivation, social media product browsing, purchase intention
PENGARUH VARIASI MENU DAN CITA RASA, PERSEPSI HARGA, KEBERSIHAN TERHADAP KEPUASAN KONSUMEN PADA RUMAH MAKAN DUTA MINANG JL. BRIGJEN KATAMSO Felinda Astuti; Henny Welsa; Ignatius Soni Kurniawan
MANAJEMEN DEWANTARA Vol 3 No 1 (2019): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v3i1.7655

Abstract

This research was conducted to examine the effect of menu variations and tastes, perceptions of price, cleanliness on customer satisfaction at Duta Minang Restaurant Jln. Brig. Gen. Katamso. This study uses the dependent variable namely menu variation and taste, price perception, cleanliness and independent variables, namely customer satisfaction. The sampling technique used is Simple Accidential Sampling. Simple Accidential Technique Sampling, which is known as opportunity sample or free sampling, was chosen because of comfortable accessibility and proximity to the researcher. Samples are only taken at consumers of Duta Minang Restaurant Jln. Brigadier General Katamso totaling 100 people. The procedure for collecting data uses questionnaires that are distributed to be filled by Duta Minang consumers. Data processing uses multiple regression analysis with SPSS 16.0 tools. Based on data analysis and the results of hypothesis testing in this study it can be concluded that menu variations and tastes have a positive effect on consumer satisfaction with a significance level of 0,000. Price perception has a positive effect on customer satisfaction with a significance level of 0,000. Cleanliness has a positive effect on consumer satisfaction with a significance level of 0.016. This gives the implication that companies with good hygiene can increase customer satisfaction. And simultaneously the variable variations in menu and taste, price perception, and cleanliness positively influence consumer satisfaction with the value of F obtained at 207,528 and an error rate of 5%, the ability of the regression equation in this study, to explain the magnitude of variation that occurs in the dependent variable of 86 , 2% while 13.8% is explained by variables that the researcher cannot explain.
PENGARUH PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DRIVER ONLINE GRAB DI YOGYAKARTA Fahrurozi Ibnu Faiz; Ignatius Soni Kurniawan; Henny Welsa
MANAJEMEN DEWANTARA Vol 3 No 1 (2019): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v3i1.7656

Abstract

The customer’s satisfaction is very important because it is able to increase the amount of the new costumer and the profit pf the company. The research is done to know the influence of the Price Perception and the Service Quality toward the costumer of Grab’s Online Driver in Yogyakarta. The research was done in Yogyakarta. The number data sampling are 100 respondents which was chosen randomly or Random Sampling Method. The collection of the data was done by spreading the questionnaire with using the 1 – 5 scale to measure the 23 indicator of questions. The result of the research is showing the result of the price perception variable influenced with the customer’s satisfaction, and the service quality influenced with the customer’s satisfaction. The coefficient of determination in this research is about 68.3% toward the costumer’s satisfaction.Keywords: Price Perception, Service Quality, and Costumer’s satisfaction
Co-Authors Agus Dwi Cahya Agus Dwi Cahyo Ahmad Suheri Alfiani Jatiningsih Ambar Lukitaningsih Armando Lahura Arohman Arohman Bayu Aprilianto Bernadetta Diansepti M Bernadetta Diansepti Maharani Burhan Marwanto David Setiawan Diki Ramadhan Dinda Dwi Jayanti Emil Salim Fahrurozi Ibnu Faiz Fajar Imam Ma&#039;aruf Farhan Falah Fauzi, Latiffah Ulul Felinda Astuti Fernicko Meidyansyah Firmansah, Laila Nurul Galih Kristian Galuh Gian Vinda Gendro Wiyono Gilang Purnama Putri Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Irma wati Jodi Safutra Kesti Ayu Utami Kholiqun Nur Ramadhan Khusna Indah Wijayanti Kurniasari Tripambudi Kusuma Candra Kirana Kusuma Chandra Kirana Kusuma Chandra Kirana Kusuma Chandra Kirana, Kusuma Chandra Lamere, Lukas Latifah Latifah Latiffah Ulul Fauzi Linda Pamungkas Lisnaini, Ratna Lukas Lamere Lusia Tria Hatmanti Hutami M. Thomi Sirojudin maratush sholihah Marella Festirari Sasangka Mar’atush Sholihah Mean, Paulus Mohammad Arief Baehaqi Muhamad Khoironi Muhammad Alfian Muinah Fadhilah Muinah Fadhilah Neneng Hardianti Nika Irawati Niken Lifi Pratika Nonik Kusuma Ningrum Nonik Kusuma Ningrum Nosya Hestina Wati Nur Dianah Oktamia Asri Ivo Paulus Mean Prawita, Dika Prayekti Prayekti Pricilia Sinta Sakinda Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Nugraheni Cahyaningsih Ratna Lisnaini Rejeki Sekar Dwifa Reni Suci Wahyuni Richardus Mosa Leke Risang Bagus Hastungkara Aji Risang Nagar Riyana Riyana Rohandi Mutaqin Sandika Purnama Putri Sekar Hapsari Selastri Niati Siahaan Sella Saputri Siti Malikhah Sofyan Nurcahyo SRI LESTARI Suharti Suharti Susanto Susanto Susanto Susanto Susanto Susanto Sutiyati Sutiyati* Widiya Saputri Yudanto, Andreas Adri