RESLAJ: Religion Education Social Laa Roiba Journal
Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal

Pengaruh Citra Merk Ngubi terhadap Minat Beli Pelanggan: Studi pada Pelanggan Ngubi Kota Bandung

Aprilia Utami Herdi Aprilia Utami Herdi (Unknown)
Widwi Handari Adji Widwi Handari Adji (Politeknik Piksi Ganesha Bandung)

Article Info

Publish Date
09 Feb 2024

Abstract

This research was conducted on its own business, namely Ngubi Bandung city to test and analyze brand image of customer interest in the business Nubi Bandung city with a population of 300 and a sample of 75 respondents. The data obtained with the influence of brand image on consumer buying interest is consumer perception. Based on all the resulting data that has been obtained and processed, the researcher found that the brand image of Nubi has a very high/strong and positive influence so that it has a direct relationship with the value of Interest in Buying Ngubi Products. Where Brand Image is able to influence 86.5% of consumers' buying interest in Ngubi Products. This shows that competition in the f&b sector is quite tight and provides business opportunities. Not only the brand must be unique, the food must also be unique in order to get repeat purchases.

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Journal Info
RESLAJ: Religion Education Social Laa Roiba Journal
Website

Abbrev

reslaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Religion Economics, Econometrics & Finance Education Environmental Science Social Sciences

Description

RESLAJ: Religion Education Social Laa Roiba Journal is a scientific journal of the National Islamic Institute of Religion (IAI-N) Laa Roiba Bogor. Managed by the Institute of Research and Community Service (LPPM) IAI-N Laa Roiba in colaboration witf Intelectual Association for Islamic Studies ...