Jurnal Multidisiplin Ibrahimy
Vol. 1 No. 1 (2023): JUMMY - August

Analisis Komparatif Persepsi Konsumen Terhadap Smartphone Realme dan Oppo di Bangkinang Kota

T. Junilda Fera Paningsih (Prodi Manajemen, STIE Bangkinang, Provinsi Riau 28412, Indonesia)
Librina Tria Putri (Prodi Manajemen, STIE Bangkinang, Provinsi Riau 28412, Indonesia)
Henrizal Henrizal (Prodi Manajemen, STIE Bangkinang, Provinsi Riau 28412, Indonesia)

Article Info

Publish Date
15 Aug 2023

Abstract

The development of Smartphone technology has been quite quick from the time it was initially published until now, with various Smartphone brands circulating in the market. This study aims to determine differences in consumer perceptions of promotions, features, prices and designs of the Realme 6 Pro and Oppo A92 smartphones. The sampling technique used was quota sampling using a questionnaire. The number of samples is as many as 100 samples. The analysis technique used is the validity test, reliability test, and manova test. The results of this study indicate that the promotional activities, features, prices and designs of the two smartphones have significant differences in consumer perceptions.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Multidisiplin Ibrahimy
Website

Abbrev

Jummy

Publisher

Universitas Ibrahimy

Subject

Religion Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

Description

Jurnal Multidisiplin Ibrahimy Jurnal Multidisiplin Ibrahimy (JUMMY) is a national open access journal with a journal focus on scientific research, scientific studies, and peer-reviewed scientific articles. The scope of this journal includes: Education; Mathematics and Mathematics Education; Language ...