Jurnal Pendekar Nusantara
Vol. 1 No. 2 (2024): FEBRUARI 2024

PENGEMBANGAN STRATEGI PEMASARAN DALAM MENINGKATKAN PRODUKTIFITAS BAGI PENGRAJIN JAMU TRADISIONAL DIKOTA BATAM

Yuanita FD Sidabutar (Universitas Batam)
Angelina Eleonora Rumengan (Universitas Batam)
Malahayati Rusli Bintang (Universitas Batam)
Mohamad Gita Indrawan (Universitas Batam)
Raymond Raymond (Universitas Batam)

Article Info

Publish Date
10 Feb 2024

Abstract

In an economic crisis situation like this, the MSME sector really needs special attention from the government because it is the largest contributor to GDP and can be a mainstay in employment. However, the impact of Covid does not all have a negative impact on the development of MSMEs but some also have a positive impact, such as on producers. The local herbal medicine in Batam City is Jamu Bos which is led by Mrs Christiani Prasetiasari with the address Purimas 1 block A2 No 26 Batam Center Batam City. Various classic problems faced by Jamu Bos producers, such as low understanding of basic marketing, limitations in mastery of health management. The aim of this community service activity carried out at Jamu Bos is to: 1) Expand market share for its products, through providing promotional media and increasing expertise and skills through assistance in marketing products 2) Increasing skills and understanding in the field of marketing management design

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Journal Info
Jurnal Pendekar Nusantara
Website

Abbrev

pendekar

Publisher

Universitas Batam

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering

Description

Jurnal Pendekar Nusantara diterbitkan oleh LPPM-Universitas Batam dalam rangka mendukung upaya pemerintah Republik Indonesia, khususnya Kementerian Riset, Teknologi, dan Pendidikan Tinggi untuk meningkatkan jumlah publikasi ilmiah di tingkat Nasional, yang manuskripnya terutama dari hasil temuan ...