Jurnal Agroterap
Vol 2 No 01 (2022): November

PENGARUH WORD OF MOUTH DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI ENVIO STORE RUNGKUT SURABAYA

Fina Idamatussilmi Idamatussilmi (Universitas 17 Agustus 1945 Surabaya)
Agung Pujianto (Unknown)
Ayun Maduwinarti (Unknown)

Article Info

Publish Date
17 Oct 2023

Abstract

Tlhe purpollse of this research is to find out and anallyze the effect of word of mouth and prilce on product purchasing decisions at Envio Store Rungkut Surabaya. This research method uses quantitative reselarch methods with non-probability sampling telchniques in the forml of purposive sampling. The poplulation in this study were people who had bought prlodul cts at the Envio Store Rungkut Surabaya, with a totl al sample of 96 respondents. The method of data analysl is in this study was to use multiple regression analysis tests, validity tests, multicollinearity tests, heteroscedasticity tests and hypothesis testing consisting of t tests, determination tests, r tests wlith the help of the IBM SPSS version 25 for window prlogram. The results and conclusions of this study indicate that word of mouth and price have a positive and signlificant effect both palrtially and simultal neously on prodluct purchasing declisions at Envio Store Rungkut Surabaya.

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Journal Info
Jurnal Agroterap
Website

Abbrev

agroterap

Publisher

Universitas 17 Agustus 1945 Surabaya

Subject

Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Engineering Industrial & Manufacturing Engineering Other

Description

AgroTerap journals are published to accommodate scientific articles written by students, lecturers, and research for the development of the agricultural industry (agro-industry);Therefore, the manuscripts that can be published in this journal are ideas, research results, or literature reviews ...