Journal of Economics, Law, and Humanities
Vol. 1 No. 1 (2022): Economics, Law, and Humanities

Strategi Pemasaran Holistik Bank Syariah dalam Meningkatkan Kualitas Layanan E-Banking

Muhammad Awalul Akhyar (Institut Agama Islam Negeri Ponorogo, Indonesia)
Aji Damanuri (Institut Agama Islam Negeri Ponorogo, Indonesia)

Article Info

Publish Date
29 Apr 2022

Abstract

The development of technology has radically changed the banking transaction system, which altered the banking culture. The public has responded positively to e-banking services as a safe, reliable, and efficient payment system solution. Banking institutions such as Islamic banks need to have a holistic and standardized marketing strategy to be implemented in e-banking service products so that Islamic banks can survive in the current era of technological development. This research relates to the holistic marketing strategy of Islamic banks in improving the quality of e-banking services. This study aims to describe and analyze the strategy, tactics, and values ​​that Bank Syariah Mandiri Ponorogo Branch Office uses to improve the quality of e-banking services to realize quality e-banking marketing and services.

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Journal Info
Journal of Economics, Law, and Humanities
Website

Abbrev

jelhum

Publisher

Institut Agama Islam Negeri Ponorogo

Subject

Religion Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Journal of Economics, Law, and Humanities, published by Islamic Economics and Islamic Family Law Departments, Postgraduate of State Islamic Departments Institute (IAIN) Ponorogo since 2022. The subject covers various perspectives of Islamic economics, legal drafting and Islamic family law, Islam and ...