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Strategi Pemasaran Holistik Bank Syariah dalam Meningkatkan Kualitas Layanan E-Banking Muhammad Awalul Akhyar; Aji Damanuri
Journal of Economics, Law, and Humanities Vol. 1 No. 1 (2022): Economics, Law, and Humanities
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/jelhum.v1i1.531

Abstract

The development of technology has radically changed the banking transaction system, which altered the banking culture. The public has responded positively to e-banking services as a safe, reliable, and efficient payment system solution. Banking institutions such as Islamic banks need to have a holistic and standardized marketing strategy to be implemented in e-banking service products so that Islamic banks can survive in the current era of technological development. This research relates to the holistic marketing strategy of Islamic banks in improving the quality of e-banking services. This study aims to describe and analyze the strategy, tactics, and values ​​that Bank Syariah Mandiri Ponorogo Branch Office uses to improve the quality of e-banking services to realize quality e-banking marketing and services.
Penerapan Pilar Green Economy dalam Pengembangan Desa Wisata Ngringinrejo Kalitidu Bojonegoro Dwik Pujiati; Aji Damanuri
Journal of Economics, Law, and Humanities Vol. 1 No. 2 (2022): Economics, Law, and Humanities
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/jelhum.v1i2.1120

Abstract

This research was motivated by the anxiety of the people of Ngringinrejo Village, located on the banks of the Bengawan Solo river, because it often experiences crop failure during the rainy season. Natural disasters are one of the impacts of irresponsible economic activities, for example, illegal sand mining, logging in mixed forests, dumping industrial waste into rivers, etc. This study aims to describe and analyze the process of implementing the three pillars of the green economy, namely the economic, social, and ecosystem (environment) pillars in Ngringinrejo Starfruit Agrotourism. This research approach uses qualitative research (field research). Data collection techniques using observation, interviews, and documentation. The results of this study indicate that the agro-tourism of the Ngringinrejo star fruit garden has an impact on improving the economy, society, and ecosystem. Based on the economic pillar, there is an increase in the income of the people who are members of this primary tourism group. The growth occurs because every day there will be visitors who come and always buy star fruit for souvenirs. From a social point of view, this agro-tourism has involved many stakeholders who influence the number of workers needed. Even residents who do not own land can rent it to sell star fruit or other products. Meanwhile, in terms of ecosystems, star fruit trees have a lot of water absorption, have an average age of about 20 years, and bear fruit throughout the year.
Manajemen Risiko Metode Pembayaran Cash On Delivery Shopee E-Commerce Rina Puji Rahayu; Aji Damanuri
Journal of Economics, Law, and Humanities Vol. 2 No. 1 (2023): Economics, Law, and Humanities
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/jelhum.v2i1.1519

Abstract

Cash On Delivery is a payment method provided to customers by online marketplace companies. However, various problems arose with continued shopping promotions with the Cash On Delivery payment method. The research was conducted using a descriptive method with a qualitative approach based on data sources from literature and observation. This study aims to provide an overview of the risks regarding the Cash On Delivery payment method from the point of view of online sellers and to analyze Shopee's policy on handling the risks associated with the Cash On Delivery payment method. The results showed that the factors behind unilateral cancellation of transactions using Cash On Delivery payments were caused by the buyer changing his mind, the buyer not having the money to pay, the buyer accidentally ordering or clicking checkout, the buyer could not be contacted (no response), and the order was not fit/damaged. The risks faced by sellers from this method are loss of human resources, risk of financial loss, loss of time, and risk of decreased store performance. Shopee has implemented several policies to minimize risk, but Shopee must improve the pay on the Delivery feature. Given that the unilateral cancellation of the customer is very detrimental to the seller.
Perilaku Konsumen dalam Berinvestasi Emas Digital Melalui Platform Tokopedia Titis Indrawati; Aji Damanuri; Shinta Maharani
Journal of Economics, Law, and Humanities Vol. 2 No. 2 (2023): Economics, Law, and Humanities
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/jelhum.v2i2.2196

Abstract

Tokopedia is an e-commerce that has a gold investment feature, namely Tokopedia Gold,which collaborates with Pegadaian. Tokopedia is the most popular e-commerce in Indonesiawith the number of monthly web visitors reaching 147.8 million in the second quarter of 2021beating other e-commerce. Tokopedia Gold Pegadaian uses a cash & wadi'ah sale andpurchase contract. Since the Tokopedia Emas feature was launched in 2018, the trend ofbuying gold transactions at Tokopedia has increased by almost 30 times, even though thespread of Tokopedia Gold, which works with Pegadaian, is 4.5% higher than direct goldinvestment at Pegadaian Digital, which is around 3%. It is necessary to know what are thefactors that influence consumer behavior in deciding to choose digital gold at Tokopedia. Thisresearch is a qualitativeresearch. Data collection techniques through interviews, observation,and documentation. Analysis with the theory of consumer behavior. The purpose of this studyis to analyze the mechanism of digital gold investment, to analyze the factors that influenceconsumer behavior in investing in digital gold, and to analyze the impact of digital goldinvestment in Tokopedia on consumer behavior. The results of the study show that the digitalgold investment mechanism influences consumer behavior because it is quite easy andpractical from the choice of product, brand, dealer, time of purchase, purchase amount, andpayment method. Factors that influence consumer behavior, namely consumer psychologicalfactors, are the most influential in investing in digital gold at Tokopedia. Then culturalfactors have a fairly good influence, but social and personal factors have little influence. Aswell as investing in gold has both positive and negative impacts, the many conveniencesoffered, especially attractive promos, make consumers satisfied making purchases, therebyinfluencing consumer behavior to invest in digital gold on Tokopedia continuously.