<![CDATA[This research aims to determine the influence of e-commerce and the use of Digital Payment on increasing the income of Micro, Small and Medium Enterprises (MSMEs) in the fashion sector at Senggol Parepare Market. The object of this research is MSMEs in Senggol Parepare Market. This research uses a quantitative approach, which is measured using a simple linear regression-based method with SPSS. The population of this research is MSME actors who collaborate at Senggol Parepare Market in 2023. The sample was determined using a random sampling method, with a total sample of 30 MSME actors. The data used uses primary data. The data collection technique uses a questionnaire. Hypothesis testing uses the t test and f test. The results of this research prove that e-commerce and Digital Payment have a significant positive effect on increasing MSME income at Senggol Parepare Market. This is seen in terms of sales turnover, number of customers, and total income as a means of marketing products and buying and selling transaction activities after utilizing e-commerce and digital payments to carry out business activities for MSME players.]]>
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