Serat Acitya
Vol. 11 No. 2 (2022): Oktober: Jurnal Ilmiah Serat Acitya

Analisis Lingkungan Eksternal Yang Terdapat Dalam PT. Unilever

Vikhri Septama Deni (Universitas Internasional Batam)
Toni Ong (Universitas Internasional Batam)
Vaness Kangnanda (Universitas Internasional Batam)
Nico Fernando (Universitas Internasional Batam)

Article Info

Publish Date
13 Jun 2023

Abstract

The external environment is one aspect that becomes one of the handles of a company in identifying opportunities and threats that will be faced. This analysis was carried out with the aim of knowing what things could affect PT. Unilever on their part of the external environment. Qualitative data research method is the method used in collecting data for this study. From the results of this analysis, it will be explained how the external environment of the Unilever company is.

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Journal Info
Serat Acitya
Website

Abbrev

sa

Publisher

Universitas 17 Agustus 1945 Semarang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

bidang ilmu manajemen dan akuntansi antara lain manajemen pemasaran, manajemen keuangan, manajemen sumber daya manusia,termasuk perilaku organisasi, dan manajemen informasi, sistem pengendalian manajemen, audit manajemen, akuntansi keperilakuan, sistem informasi akuntansi, penganggaran, perpajakan, ...