Journal of Management - Small and Medium Enterprises (SME's)
Vol 16 No 2 (2023): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)

ANALISIS STRATEGI PENGEMBANGAN USAHA TANI BAWANG MERAH DI LEMBANG PULU’-PULU’ KECAMATAN BUNTU PEPASAN KABUPATEN TORAJA UTARA

Abedneigo Carter Rambulangi (Prodi Manajemen, Fakultas Ekonomi, Universitas Kristen Indonesia Toraja)
Althon K Pongtuluran (Prodi Manajemen, Fakultas Ekonomi, Universitas Kristen Indonesia Toraja)
Dina Ramba (Prodi Manajemen, Fakultas Ekonomi, Universitas Kristen Indonesia Toraja)
Wilma Dian Ardiyanti (Prodi Manajemen, Fakultas Ekonomi, Universitas Kristen Indonesia Toraja)



Article Info

Publish Date
01 Jul 2023

Abstract

There are a variety of challenges that onion farmers in Lembang Pulu-Pulu, Buntu Pepasan District, North Toraja Regency confront in establishing their shallot farming business, including marketing, capital, and farmers' knowledge. As a result, the purpose of this research is to establish the strategy for improving shallot cultivation in Lembang Pulu'-Pulu', Buntu Pepasan District, North Toraja Regency. This study used a qualitative technique with IFAS, EFAS, and SWOT analysis. The findings of the plan for growing shallot farming in Lembang Pulu'-Pulu', Buntu Pepasan District, North Toraja Regency, including 1) Improving the quality of human resources for shallot merchants. 2) Establishing commercial agreements with multiple significant corporations and financial institutions to receive financing. 3) Increasing shallot output in Lembang Pulu'-Pulu' by utilizing more advanced farming technologies. 4) Using digital communication technologies to broaden the marketing network. Keywords: Strategy; Farming; SWOT; EFAS; IFAS

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Journal Info

Abbrev

JEM

Publisher

Subject

Economics, Econometrics & Finance

Description

Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen ...