JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Vol. 9 No. 6 (2023): Desember 2023

Analysis Of The Influence Of Price Perception, Value Perception And Quality Perception On Intention To Repurchase Samsung Electronic Products

Elizabeth Elizabeth (Universitas Budi Luhur)
Sulistyo Budi Utomo (Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya)
Ngurah Pandji Mertha Agung Durya (UDINUS Semarang)
I Wayan Gede Antok Setiawan Jodi (Universitas Mahasaraswati Denpasar)
Dedik Wiryawan (Universitas Kaltara)

Article Info

Publish Date
01 Dec 2023

Abstract

The impact of perceived price, perceived quality, and perceived value on the desire to repurchase Internet of Things items is examined in this study. A sample of 100 respondents who utilize Samsung Android phones as part of the Internet of Things is used in this study’s primary data. Multiple linear regression tests are run on the data before processing. According to the study’s findings, perceived price has no appreciable impact on consumers’ intentions to buy Internet of Things items again. The propensity to repurchase Internet of Things items is strongly influenced by perceptions of quality.The propensity to repurchase Internet of Things items is strongly influenced by perceptions of value. The desire to repurchase Internet of Things devices is significantly influenced by perceived price, perceived quality, and perceived value all at once.

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Journal Info
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Website

Abbrev

jemsi

Publisher

Lembaga Komunitas Informasi Teknologi Aceh

Subject

Economics, Econometrics & Finance

Description

JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) is an electronic independent international scientific and academic journal that aims to publish scholars’ original and high-quality manuscripts and reports in all fields of business. JEMSI adheres to an open access policy to accelerate the ...