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All Journal Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Pengabdian Masyarakat (ABDIRA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Sistim Informasi dan Teknologi Sanskara Ekonomi dan Kewirausahaan
Sulistyo Budi Utomo
Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya
Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Pelatihan Pengembangan Paguyuban UMKM Bertransformasi Menjadi Digitalisasi Koperasi Produsen di Kota Surabaya Sulistyo Budi Utomo; Heru Suprihhadi; Mega Arisia Dewi; In’am Widiarma
Jurnal Pengabdian Masyarakat (abdira) Vol 2, No 1 (2022): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v2i1.110

Abstract

The purpose of this service is that there are pro-populist funding alternatives that empower the people's economy and MSMEs in particular, so it is an opportunity for cooperatives to strengthen the basis for the commonality of these goals with the welfare of their members. The role of academics and practitioners is very much needed in providing assistance to MSMEs considering that statistical data shows that the number of MSME actors is increasing and it is expected to increase their capacity and expertise in all fields. The problems faced by MSMEs are not only the lack of assistance, but the main obstacle is the availability of capital and the difficulty of accessing financing from financial institutions. The results of the service are getting easy access to funding by strengthening the function of modern cooperatives and supporting MSMEs to transform following the digital era, namely using digitalization services to be in line with the Industrial Revolution 4.0.
Pengaruh Brand Activism, Persepsi Konsumen Terhadap Loyalitas Merek: Analisis dalam Konteks Industri Fast Fashion di Jawa Barat Sulistyo Budi Utomo; Eva Yuniarti Utami; Andri Ardhiyansyah
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i2.157

Abstract

This study investigates the dynamics between brand activism, consumer perceptions, and brand loyalty in the fast fashion industry in West Java. A diverse sample of 250 consumers provided insights into their perceptions and preferences. The study revealed that most respondents had positive perceptions of brand activism initiatives by fast fashion brands, highlighting its resonance with West Java consumers. Regression analysis confirmed a significant positive relationship between consumer perceptions of brand activism and brand loyalty. This research contributes to understanding the impact of brand activism and underscores its potential to drive brand loyalty in culturally diverse markets.
Utilization Social Media for MSME Development Henky Hendrawan; Soni Suharmono; Sulistyo Budi Utomo; Sonny Santosa; Rini Novianti
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 4 (2023): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Amik Veteran Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i4.2259

Abstract

This research aims to explain the importance of socialization and social media utilization in the development of micro, small, and medium-sized enterprises (MSMS) in Sukabumi district. Social media has become a very effective tool in building customer relationships, marketing products, and increasing business visibility. However, there are still many MSMSs in Sukabumi district that have not exploited the potential of social media optimally. Through socialization, MSMS owners will be given a better understanding of social media and how to use it as an effective marketing tool. This socialization will involve training and enhancement of knowledge about relevant social media platforms, online marketing strategies, creating interesting content, as well as measurement and analysis of social media performance. It is expected that with the socialization of this social media utilization, the MSMS in Sukabumi district will be able to use social media better to promote their products and services, reach a wider audience, and increase their online presence. With increasing online presence, it is anticipated that there will be an increase in MSMS's turnover and overall growth in the Sukabomi district.
Pengaruh Penilaian Produk dan Testimoni Pelanggan terhadap Keputusan Pembelian di Platform E-commerce Bukalapak di Indonesia Sulistyo Budi Utomo; Eva Andriani; Erwina Kartika Devi
Sanskara Ekonomi dan Kewirausahaan Vol. 2 No. 01 (2023): Sanskara Ekonomi dan Kewirausahaan (SEK)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sek.v2i01.271

Abstract

Studi kuantitatif ini menyelidiki dinamika perilaku konsumen di platform e-commerce Bukalapak di Indonesia, dengan fokus pada dampak peringkat produk dan testimoni pelanggan terhadap keputusan pembelian. Sampel yang beragam dari pengguna aktif Bukalapak berpartisipasi dalam penelitian ini, memberikan wawasan tentang demografi mereka, persepsi tentang peringkat produk, kepercayaan terhadap testimoni, dan pengaruh konten emosional. Penelitian ini menggunakan analisis korelasi dan regresi untuk mengungkap hubungan yang signifikan di antara variabel-variabel tersebut. Temuan ini menyoroti peran penting peringkat produk dalam membentuk kepercayaan pengguna dan memengaruhi keputusan pembelian. Selain itu, penelitian ini menekankan pengaruh moderasi dari testimoni pelanggan, terutama yang memiliki daya tarik emosional. Hasil penelitian ini berkontribusi pada pemahaman yang lebih luas tentang dinamika e-commerce, menawarkan wawasan praktis untuk platform seperti Bukalapak yang ingin mengoptimalkan keterlibatan dan kepuasan pengguna dalam konteks sosial-budaya yang unik di Indonesia.
Analysis of The Influence of Hedonic Digital Lifestyle on Consumptive E-Shopping Behavior of Generation Z Through E-Commerce Applications Sulistyo Budi Utomo; Hisnol Jamali; Ilham Arief; M. Novan Saputra; Caka Gatot Priambodo
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 3
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v5i3.309

Abstract

This research aims to analyze the influence of a hedonic lifestyle on consumptive behavior in purchasing clothes via e-commerce among students. The author uses a quantitative research approach as a procedural step in this research. The author uses the Estok Navitte Cowan formula to determine the sample used. For the sampling process, the author used a non-probability sampling technique. The next technique used was quota sampling, with a total of 30 students. The author uses surveys as a way to collect data and chooses questionnaires as a tool to collect the necessary data from research subjects. The Likert scale was used in this research. Researchers use Google Forms as a tool for collecting data for research. The author uses the data analysis method of recall and data categorization. Based on the research results, it shows that the hedonic lifestyle adopted by respondents is partially in the high category. Both aspects of activities, interests, and opinions related to the research object can help construct a hedonistic lifestyle. In this research, aspects were found that could construct a dominant hedonic lifestyle, such as shopping, being interested in fashion, and thinking about products. Consumer behavior in purchasing clothes in e-commerce carried out by respondents is in the high category. The types of consumer behavior in the high category are impulsive purchases and irrational purchases. These two types of consumer behavior can occur because respondents look for symbols of satisfaction and pleasure attached to clothing in e-commerce. However, the level of waste in purchasing clothes through e-commerce is low.
Analysis of The Effectiveness of Integrated Digital Marketing Communication Strategies in Building MSMEs Brand Awareness Through Social Media Sulistyo Budi Utomo; Jefri Putri Nugraha; Endang Sri wahyuningsih; Rachmadi Indrapraja; Feliks Anggia Binsar Kristian Panjaitan
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v5i4.311

Abstract

This research aims to analyze the stages of implementing an integrated marketing communications strategy for MSMEs to build brand awareness through Instagram social media. The paradigm used is a constructivist paradigm. The research approach used is a qualitative-descriptive approach. The instruments for this research are observation, interviews, and documentation studies. Data processing is carried out by recording the results of observations, interviews and documentation studies, as well as identifying problems and planning. The data analysis technique used by researchers is a qualitative data analysis technique, referring to the technique proposed by Miles and Huberman, namely the interactive model. This technique consists of the following three components: data reduction, data presentation, and drawing and verifying conclusions. It can be concluded that in public relations and publicity activities, MSMEs do not have a public relations division. Therefore, all control is still held by the marketing division. As for publicity, MSMEs use Instagram as their main means of conveying information. Judging from the conclusions that the researchers have presented, there is a match between the concept or theory regarding integrated marketing communication strategy and the marketing communication strategies that SMEs implement in the field. However, there is one element that is not implemented, namely the public relations element, because it is still part of the marketing division, but regarding publicity, SMEs use Instagram as their publicity medium.
Analysis Of The Influence Of Price Perception, Value Perception And Quality Perception On Intention To Repurchase Samsung Electronic Products Elizabeth Elizabeth; Sulistyo Budi Utomo; Ngurah Pandji Mertha Agung Durya; I Wayan Gede Antok Setiawan Jodi; Dedik Wiryawan
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1810

Abstract

The impact of perceived price, perceived quality, and perceived value on the desire to repurchase Internet of Things items is examined in this study. A sample of 100 respondents who utilize Samsung Android phones as part of the Internet of Things is used in this study’s primary data. Multiple linear regression tests are run on the data before processing. According to the study’s findings, perceived price has no appreciable impact on consumers’ intentions to buy Internet of Things items again. The propensity to repurchase Internet of Things items is strongly influenced by perceptions of quality.The propensity to repurchase Internet of Things items is strongly influenced by perceptions of value. The desire to repurchase Internet of Things devices is significantly influenced by perceived price, perceived quality, and perceived value all at once.
Pengaruh Komunikasi Pemasaran, Harga dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Suriadi; Sulistyo Budi Utomo; Rendro Laksmono; Rudi Kurniawan; Loso Judijanto
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 1 (2024): Februari 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i1.1940

Abstract

Penelitian ini menganalisis pengaruh komunikasi pemasaran, harga dan kualitas pelayanan terhadap kepuasan konsumen smartphone Samsung Galaxy. Populasi dalam penelitian ini adalah konsumen smartphone Samsung Galaxy. Penelitian ini menggunakan metode purposive sampling yaitu metode berdasarkan kriteria dengan jumlah sampel sebesar 100 responden. Model yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Hasil penelitian secara parsial bahwa variabel komunikasi pemasaran, harga dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen smartphone Samsung Galaxy. Hasil uji simultan penelitian bahwa komunikasi pemasaran, harga dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen smartphone Samsung Galaxy. Hasil penelitian ini memperoleh hasil nilai R Square diperoleh dengan hasil sebesar 44,2%. Sisanya sebesar 55,8% dapat dijelaskan oleh variabel lain diluar penelitian ini misalnya Web E-Commerce, lokasi dan promosi dan lain-lain.
Co-Authors Andri Ardhiyansyah Caka Gatot Priambodo Elizabeth Elizabeth Endang Sri Wahyuningsih Erwina Kartika Devi Eva Andriani Eva Yuniarti Utami Feliks Anggia Binsar Kristian Panjaitan Henky Hendrawan Heru Suprihhadi Hisnol Jamali Ilham Arief In’am Widiarma Jefri Putri Nugraha Loso Judijanto M. Novan Saputra Mega Arisia Dewi Ngurah Pandji Mertha Agung Durya Rachmadi Indrapraja Rendro Laksmono Rini Novianti Rudi Kurniawan SETIAWAN JODI, I WAYAN GEDE ANTOK Soni Suharmono Sonny Santosa Suriadi Wiryawan, Dedik