Report is written with a point to prove the influence of the cost of education, as well as the location of the decision of parents educate their children through groups reference in Tangerang and South Jakarta. An objective in this research is to do the analysis afterwards associated with the process of decision parents educate their children in tangerang and south jakarta through groups reference. The sample collection based on the sampling method of purposeive technique, as many as 100 respondents in Tangerang and South Jakarta by using proportional random sampling in Tangerang and South Jakarta. The method of analysis that used statistik-partial least sguare with using the tools of SEM Lisrel 8.70 analysis software
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