International Journal of Indonesian Business Review
Vol. 1 No. 1 (2022)

The Influence of Service Quality on Customer Satisfaction: A Case Study

Siti Syahsudarmi (Sekolah Tinggi Ilmu Ekonomi Riau)

Article Info

Publish Date
15 Aug 2022

Abstract

The purpose of this study was to determine whether service quality has an effect on customer satisfaction. With a case study on a snack food supplier company. the population of this study is all suppliers who shop at PT. Sinar Niaga Sejahtera Duri-Riau, totaling 1,080 people, using the slovin formula, obtained 95 samples as respondents in this study. For hypothesis testing and data processing, SPSS version 24 was used. It was found from the determination test that the value of R square was 0.509, which means that service quality affects customer satisfaction, the value is 50.9% while the remaining 49.1% is influenced by other independent variables. not observed in this study.

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Journal Info
International Journal of Indonesian Business Review
Website

Abbrev

ijibr

Publisher

Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

International Journal of Indonesian Business Review (IJIBR) is is a peer-reviewed economic journal serving as a forum for Business Economics Scholars concerning to area of Accounting, Banking, Economics, Entrepreneurship, Finance, Human Resources Management, and Management. This open accessed ...