Kreativitas Pada Pengabdian Masyarakat (Krepa)
Vol. 1 No. 12 (2023): Kreativitas Pada Pengabdian Masyarakat (Krepa)

Penerapan Pemasaran Digital pada Warung Gondrong

Santi Rimadias (Program Studi Manajemen, STIE Indonesia Banking School)
Glen Andrian Prawinata (Universitas Multimedia Nusantara)
Angel Avrilia (Universitas Multimedia Nusantara)
Carren Vivien (Universitas Multimedia Nusantara)
Frederick Amadeo Jonathan (Universitas Multimedia Nusantara)
Gilbert Giofflen (Universitas Multimedia Nusantara)
Julia Sara Felita (Universitas Multimedia Nusantara)
Vellyta (Universitas Multimedia Nusantara)



Article Info

Publish Date
20 Dec 2023

Abstract

Digital marketing is now an important factor in spurring the growth of Micro, Small and Medium Enterprises (MSMEs). The owner lacks knowledge in selling and marketing his stall online. In order to optimize this potential, the focus of this team's community service is to implement a digital marketing strategy at Warung Gondrong. This was realized through Warung Gondrong's presence on social media platforms such as Instagram and TikTok, as well as the utilization of creative banners. The main goal is to increase sales by designing attractive content and adjusting marketing strategies to the characteristics of these MSMEs. Through the application of structured methods, the implementation of this community service involves the creation of attractive social media and the installation of innovative banner banners. The results were positive, as evidenced by the increase in sales turnover of Warung Gondrong which reached a significant level. This success is a reflection of the effectiveness of digital marketing strategies in supporting the growth and competitiveness of MSMEs in the modern era.

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Journal Info

Abbrev

krepa

Publisher

Subject

Arts Humanities Education Energy Public Health Social Sciences Other

Description

Kreativitas Pada Pengabdian Masyarakat (Krepa) Kreativitas Pada Abdimas Jurnal Pengabdian Masyarakat terbit empat Kali setahun yaitu Januari, April, Juli, Oktober yang membahas praktik dan proses pengabdian masyarakat. Musyawarah: Jurnal Pengabdian Masyarakat menyediakan forum bagi akademisi dan ...