Adpebi Science Series
Vol. 1 No. 1 (2024): 2nd InCAFA

The Influence of Herding Bias, Mental Accounting, and Loss Aversion on Investment Decision Making in Users Bibit Application

Nazwa Kheira (Universitas Trilogi)
Sri Opti (Unknown)

Article Info

Publish Date
06 Mar 2024

Abstract

This study aims to determine the effect of Herding Bias, Mental Accounting, and Loss Aversion on investment decisions in users Bibit application. The population in this study are investors in active users of the Bibit application. The data source in this study is primary data obtained from distributing questionnaires through social media. The sampling technique used purposive sampling technique, so that 160 respondents were obtained. Technical data analysis using descriptive analysis and SEM-PLS which consists of the outer model (reliability test and validity test) and inner model (R-Square test and t statistical test) with the SmartPLS 3 program. The results showed that Herding Bias, Mental Accounting, and Loss Aversion affect Investment Decision Making

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Journal Info
Adpebi Science Series
Website

Abbrev

AICMEST

Publisher

Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Subject

Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Economics, Econometrics & Finance Environmental Science

Description

Adpebi Science Series is a scientific media as a forum for publication of research results, literature reviews, and/or ideas from various disciplines. This Proceeding is a joint publication forum for Humanities and Social Sciences, as well as Science and Technology which aims to develop human ...