TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi
Vol 6 No 2 (2020): JURNAL TINTA NUSANTARA

ANALISIS KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PABRIK TAHU DAN TEMPE SERONI DI SANGATTA KABUPATEN KUTAI TIMUR

Mohammad Fathur Al Hadi (Unknown)
Prapdop (Unknown)
Hasmah (Unknown)

Article Info

Publish Date
08 Jan 2022

Abstract

The purpose of this study was to analyze product quality and price partially or simultaneously influence purchasing decisions at the Seroni Tofu and Tempe Factory in Sangatta. The approach used in this research is a quantitative approach. In this study using multiple linear regression analysis. The source of data used in this study is primary data, namely questionnaires from respondents who have bought tofu at the Seroni Tofu and Tempe Factory. The results of the study indicate that product quality and price have a positive effect partially or simultaneously on purchasing decisions at the Seroni Tofu and Tempe Factory. The type of research used is an empirical study

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Journal Info
TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi
Website

Abbrev

2018vol1

Publisher

Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Lingkup dan fokus naskah Jurnal Tinta Nusantara mencakup bidang Ilmu Ekonomi, khususnya dalam riset yang terkait dengan bidang manjemen dan akuntansi. Tujuan dari penerbitan Jurnal Tinta Nusantara adalah sebagai media publikasi ilmiah dalam rangka pengembangan khasanah ilmu pengetahuan di bidang ...