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All Journal TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi
Prapdop
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PABRIK TAHU DAN TEMPE SERONI DI SANGATTA KABUPATEN KUTAI TIMUR Mohammad Fathur Al Hadi; Prapdop; Hasmah
Tinta Nusantara 2018 Vol.1 Vol 6 No 2 (2020): JURNAL TINTA NUSANTARA
Publisher : Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55770/tn.v6i2.53

Abstract

The purpose of this study was to analyze product quality and price partially or simultaneously influence purchasing decisions at the Seroni Tofu and Tempe Factory in Sangatta. The approach used in this research is a quantitative approach. In this study using multiple linear regression analysis. The source of data used in this study is primary data, namely questionnaires from respondents who have bought tofu at the Seroni Tofu and Tempe Factory. The results of the study indicate that product quality and price have a positive effect partially or simultaneously on purchasing decisions at the Seroni Tofu and Tempe Factory. The type of research used is an empirical study
Co-Authors Hasmah Mohammad Fathur Al Hadi