The 1st Alifah Health Science College Symposium Proceeding
The 1st Alifah Health Science College Symposium

The Relationship of Marketing Strategies With the Interest of Re-Visit Patients of the Heart Policy Clinic in the Regional General Hospital of Dr. Rasidin Padang City

Ashifa Rozika (STIKes Alifah Padang)
Asmawati (STIKes Alifah Padang)
Meyi Yanti (STIKes Alifah Padang)

Article Info

Publish Date
02 Jan 2024

Abstract

This study aims to determine the relationship between marketing strategy and interest in repeat visits of outpatient at the Cardiac Polyclinic at Dr. Rasidin Hospital, Padang City. The research method used is quantitative by design cross sectional study. The sample in this study amounted to 96 respondents. The results showed that 85.4% of patient repeat visits were in the category of interest, 54.2% of the product marketing strategy was in the good category, 56.2% in the place marketing strategy was in the good category, 57.3% in the price marketing strategy was in the good category, 54.2% was the promotion marketing strategy was in the good category. Statistical test results show that there is a significant relationship between place marketing strategy (p=0,011), promotion marketing strategy (p=0,003) and obtained marketing promotion strategy with a value of OR = 9,375.

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Journal Info
The 1st Alifah Health Science College Symposium Proceeding
Website

Abbrev

csap

Publisher

STIKES Alifah Padang

Subject

Health Professions Medicine & Pharmacology Nursing Public Health

Description

The papers contained in this proceeding originate from the Alifah Health Science College Symposium. Keynote speakers and authors of selected oral presentations were invited to submit a manuscript for publication. Manuscripts were reviewed by the editors, and members of the editorial boards, and ...