Jurnal Ilmiah Teknik Mesin & Industri (JITMI)
Vol 1, No 2 (2022): Jurnal Ilmiah Teknik Mesin & Industri (JITMI)

Analisis Kepuasan Nasabah pada Kualitas Pelayanan dengan Metode Fuzzy Service Quality dan Quality Function Deployment

Yeni Yuswita Ginting (Universitas Medan Area)
Ninny Siregar (Universitas Medan Area)
Yuana Delvika (Universitas Medan Area)



Article Info

Publish Date
02 Jan 2023

Abstract

Service quality is the most important factor for the bank so that the Bank can keep surviving and developing.. The way to improve service quality is trying to find out customers' desires, where the Fuzzy Servqual (Service Quality) and QFD (Quality Function Deployment) methods were used in improving the quality of bank services. The purpose of this research was to design a service improvement proposal at Bank Mandiri KCP Medan Citra Garden by using Fuzzy Servqual and QFD. In this study, a survey was conducted by distributing questionnaires to 100 respondents from Bank Mandiri KCP Medan Citra Garden based on data processing performed using the Fuzzy Servqual method, for designing improvement proposals using the Quality Function Deployment (QFD) method. The level of customer satisfaction at Bank Mandiri KCP Medan Citra Garden was lower than the importance level of affected factors in customer satisfaction at Bank Mandiri KCP Medan Citra Garden which needed to be more improved was the Tangible dimension (Physical Evidence) shown in the comfort and security of the location and parking lot provided with a score of -13.17. Furthermore, that had to be maintained on the Tangible dimension (Physical Evidence) was shown in the bank officers' appearances who were always neat and wore masks and gloves with a score of 4.496 at Bank Mandiri KCP Medan Citra Garden. Thus, it was recommended to Bank Mandiri KCP Medan Citra Garden to further improve service performance on all services.

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Journal Info

Abbrev

jitmi

Publisher

Subject

Industrial & Manufacturing Engineering Mechanical Engineering

Description

Jurnal Ilmiah Teknik Mesin dan Industri (JITMI) focuses on publishing scientific research findings related to the field of Mechanical and Industrial Engineering. This article is published within the internal and external academic community of the Universitas Medan Area (UMA). The published articles ...