Community Empowerment
Vol 8 No 12 (2023)

Assistance in repackaging and digital marketing for shrimp floss businesses to expand market reach

Sayyidah Ilman Nisa (Universitas Muhammadiyah Yogyakarta, Yogyakarta, Indonesia)
Nur Anita (Universitas Muhammadiyah Pekajangan Pekalongan, Pekalongan, Indonesia)
Fitria Kurniasih (STIKes Muhammadiyah Kuningan, Kuningan, Indonesia)
Fanny Nugraheni (Universitas Aisyiyah Yogyakarta, Yogyakarta, Indonesia)
Windy Puspitasari (Universitas Muhammadiyah Tangerang, Tangerang, Indonesia)
Karmila Aliani Ranti (Universitas Muhammadiyah Muara Bungo, Bungo, Indonesia)
Ali Akbar (Universitas Muhammadiyah Bangka Belitung, Pangkal Pinang, Indonesia)
Al Ahfaz Reza Ramdani (Universitas Muhammadiyah Bangka Belitung, Pangkal Pinang, Indonesia)
Abdul Kamal (Universitas Muhammadiyah Bangka Belitung, Pangkal Pinang, Indonesia)
Fatmawati Fatmawati (Universitas Muhammadiyah Bangka Belitung, Pangkal Pinang, Indonesia)
Randi Syafutra (Universitas Muhammadiyah Bangka Belitung, Pangkal Pinang, Indonesia)

Article Info

Publish Date
31 Dec 2023

Abstract

The aim of this community service is to enhance the marketing quality of shrimp floss through repackaging and the utilization of e-commerce. This program employs a persuasive approach with partners involved in shredded meat production, assisting in the transformation of shrimp into shrimp floss. The outcomes of this initiative include new packaging designs and the digitalization of shrimp floss marketing through e-commerce, along with the dissemination of links on social media. The 2023 Rambat Village KKN MAs activities are expected to bolster the implementation of digital villages by integrating technology to support the economy in Rambat Village.

Copyrights © 2023




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Journal Info
Community Empowerment
Website

Abbrev

ce

Publisher

Universitas Muhammadiyah Magelang

Subject

Arts Humanities Education Public Health Social Sciences

Description

Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related ...