Jurnal Mantik
Vol. 7 No. 3 (2023): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)

Online loan moderation: Hedonism and consumptive behavior

Dedeh Kurniasih (Universitas Primagraha, Indonesia)

Article Info

Publish Date
09 Nov 2023

Abstract

In the technological era, several conveniences in activities include making loans, in this case, online loans. The aim of this research is to test the moderating effect of online loans on hedonism on consumer behavior. This research uses a causality approach with PLS-SEM; the population in this research is active students in Serang City, with a sample of 392 respondents. The results of this research show that hedonism has a significant influence on consumer behavior and also a significant impact on the desire to make online loans. Meanwhile, online loans are a moderating variable in hedonism towards consumer behavior

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Journal Info
Jurnal Mantik
Website

Abbrev

mantik

Publisher

Institute Of Computer Science

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public ...