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All Journal Jurnal Mantik Enrichment : Journal of Management
Dedeh Kurniasih
Universitas Primagraha, Indonesia
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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An empirical study in building brand loyalty in wardah cosmetics Dedeh Kurniasih; Didit Haryadi; Wahyudi Wahyudi
Enrichment : Journal of Management Vol. 12 No. 6 (2023): February: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i6.1166

Abstract

The value of products to get products from the money they spend to get benefits on the brand of a product or service, after that having a lifestyle that is more than the beginning. This raises the right for customers to be able to sort out the best product or service brands, which creates automatic customer happiness by indirectly demanding that companies must be able to create a stronger brand more than just ordinary products or services. The purpose of this study is to explore the factors that can increase loyalty to the Wardah Cosmetic brand. This study was conducted on Primagraha University students, especially in management study programs with a population of 403, while those drawn into the sample were 130 with a purposive sampling technique. The method used in this research is an associative quantitative approach with a survey method, the data analysis technique used in this research the author uses SmartPLS. The results showed that brand loyalty is influenced by brand experience, brand loyalty is influenced by brand trust, and brand trust can moderate the relationship between brand experience and brand loyalty
Online loan moderation: Hedonism and consumptive behavior Dedeh Kurniasih
Jurnal Mantik Vol. 7 No. 3 (2023): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i3.4294

Abstract

In the technological era, several conveniences in activities include making loans, in this case, online loans. The aim of this research is to test the moderating effect of online loans on hedonism on consumer behavior. This research uses a causality approach with PLS-SEM; the population in this research is active students in Serang City, with a sample of 392 respondents. The results of this research show that hedonism has a significant influence on consumer behavior and also a significant impact on the desire to make online loans. Meanwhile, online loans are a moderating variable in hedonism towards consumer behavior
Transformational leadership and organizational citizenship behavior: Moderating organizational trust Wahid Sumarjo; Dedeh Kurniasih; Wahyudi Wahyudi
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4594

Abstract

Human factors are critical in society's social, economic, and political development, as well as the effectiveness and efficiency of organizations. In addition, for organizations to succeed in changing conditions, they need employees who are willing to contribute to the effectiveness and development of the organization beyond what is expected without being limited to formal job descriptions. Organizational citizenship behavior is needed to achieve this. This study examines how transformational leadership can affect organizational citizenship behavior moderated by organizational trust. The method used in this research is the PLS-SEM approach, with a total sample of 165 respondents. This study found that transformational leadership can positively and significantly affect organizational citizenship behavior, but organizational trust cannot have a significant effect
Co-Authors Didit Haryadi W. Wahyudi Wahid Sumarjo