Jurnal Pengabdian Nasional (JPN) Indonesia
Vol. 5 No. 1 (2024): Januari

Pendampingan Peningkatan Human Capital Melalui Eksplorasi Dimensi Visual di Kampung Tridi, Malang

Adya Hermawati (Universitas Widyagama Malang)
Choirul Anam (Universitas Widyagama Malang)
Mulyono (Universitas Widyagama Malang)
Angga Eka Alfianto (Universitas Widyagama Malang)
Dani Riyadi (Universitas Widyagama Malang)
Ayu Siti Ni’mah Syuridiniah (Universitas Widyagama Malang)



Article Info

Publish Date
20 Jan 2024

Abstract

Tridi Village is a village located in Malang City, Indonesia, which is famous for the uniqueness and beauty of the 3D wall paintings that decorate the entire village. These paintings create an interesting visual atmosphere, reflecting local art, culture and traditions. Tridi Village has become a popular tourism destination that attracts tourists with its unique charm. Apart from the wall art, this village also has cultural heritage and local crafts which are an additional attraction. Increasing tourism attractiveness through innovative digital marketing strategies is expected to have a positive impact on economic growth and welfare of the people of Tridi Village. This research explores the application of creative thinking methods in developing digital marketing strategies to increase the tourism attractiveness of Kampung Tridi. Through brainstorming and mind mapping sessions, the people of Kampung Tridi are actively involved in generating innovative ideas related to the potential of tourism, arts and local culture. Brainstorming sessions create a collaborative space without critical boundaries, while mind mapping graphically visualizes the relationships between ideas. The result is an integrated digital marketing strategy, designed to increase tourist visits and empower the local economy. Implementation of this strategy requires active community involvement and full support from the local government.

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Journal Info

Abbrev

jpni

Publisher

Subject

Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

The mission of Jurnal Pengabdian Nasional (JPN) Indonesia is to serve as the premier peer-reviewed, interdisciplinary journal to advance theory and practice related to all forms of outreach. This includes highlighting innovative endeavours; critically examining emerging issues, trends, challenges, ...