International Journal of Economics, Business and Accounting Research (IJEBAR)
Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022

The Effect Of Product Quality, Price, And Quality Of Service On Consumer Satisfaction Of Kampoengan Duck In Pangkalpinang City

Hamdan Hamdan (STIE PERTIBA Pangkalpinang)
Muhammad Egar Zambi (STIE PERTIBA Pangkalpinang)

Article Info

Publish Date
22 Sep 2022

Abstract

This study aims to determine the effect of product quality, price and service quality on customer satisfaction either partially or simultaneously at Bebek Kampoengan. This is a descriptive research with quantitative methods. Data was collected using questionnaires and documentation. The population is consumers who visit and buy a product at Bebek Kampoengan. a sample of 87 respondents who were selected using a non-probability sampling technique with incidental sampling. The analysis technique used is multiple linear regression. The results show that both partially and simultaneously, product quality, price, and service quality affect customer satisfaction. The most dominant influence is product quality on customer satisfaction.

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Journal Info
International Journal of Economics, Business and Accounting Research (IJEBAR)
Website

Abbrev

IJEBAR

Publisher

STIE AAS Surakarta

Subject

Economics, Econometrics & Finance

Description

International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting. ...