Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Analisis SWOT Strategi Pemasaran dalam Meningkatkan Layanan Pembayaran pada PT. Pos Indonesia (Persero) Surabaya Selatan 60300

Syafira Widya Uni Putri (Unknown)
Rusdi Hidayat Nugroho (UPN “Veteran” Jawa Timur)

Article Info

Publish Date
01 Apr 2024

Abstract

Marketing is an activity carried out by companies to improve their business. In today's increasingly competitive business world, every company that wants to survive in its competition needs to pay attention and organize its marketing strategy properly. This SWOT analysis of marketing strategies aims to understand and analyze what strategies are suitable for PT Pos Indonesia to market the payment services available at PT Pos Indonesia. Marketing can be done by offering these services using the mouth by mouth or upselling method. In this study using qualitative methods, the technique of collecting data through interviews. In analyzing the results obtained, namely seeking price and quality of service in order to improve and establish good relations with customers. Increase innovation in marketing and other services that can attract public interest. Improve, analyze what consumers need in life and develop service marketing activities and take advantage of digitalization to compete with other competitors.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah is a scientific journal published by Pusat Riset dan Kebijakan Strategis PRKS) of  Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in collaboration with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies ...