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All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Syafira Widya Uni Putri
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Analisis Pengaruh Harga Promosi dan Kualitas Pelayanan terhadap Pembelian Tiket KAI Rusdi Hidayat; Acep Samsudin; Wildan Izzan Azmi; Innatus Solehah; Krisna Rahmadani Pratama; Faizah Radinka; Arifania Pratiwi; Syafira Widya Uni Putri
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol 4 No 5 (2023): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (822.855 KB) | DOI: 10.47467/elmal.v4i5.2698

Abstract

The research in this journal aims to find out and analyze how the influence of price, promotion, and service quality variables on the decision making of purchasing tickets for rail transportation services sold by PT KAI (Kereta Api Indonesia). The method used in this research uses literature review analysis. The technique used in collecting data in this study was carried out by collecting a data base consisting of collecting national and international journals which were then grouped based on the topic of the problem and the research year that had been determined. Based on the results of the analysis analyzed using the literature review method, it was obtained that overall there were a number of factors that had an influence on decision making in purchasing train tickets sold by PT KAI (Kereta Api Indonesia), namely price, promotion and service quality. These three variables have a significant positive influence on the decision making of purchasing tickets for rail transportation services sold by PT KAI (Kereta Api Indonesia). Keywords : Price Variables, Purchasing Decisions, Promotions, Service Quality.
Analisis SWOT Strategi Pemasaran dalam Meningkatkan Layanan Pembayaran pada PT. Pos Indonesia (Persero) Surabaya Selatan 60300 Syafira Widya Uni Putri; Rusdi Hidayat Nugroho
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.1449

Abstract

Marketing is an activity carried out by companies to improve their business. In today's increasingly competitive business world, every company that wants to survive in its competition needs to pay attention and organize its marketing strategy properly. This SWOT analysis of marketing strategies aims to understand and analyze what strategies are suitable for PT Pos Indonesia to market the payment services available at PT Pos Indonesia. Marketing can be done by offering these services using the mouth by mouth or upselling method. In this study using qualitative methods, the technique of collecting data through interviews. In analyzing the results obtained, namely seeking price and quality of service in order to improve and establish good relations with customers. Increase innovation in marketing and other services that can attract public interest. Improve, analyze what consumers need in life and develop service marketing activities and take advantage of digitalization to compete with other competitors.
Co-Authors Acep Samsudin Arifania Pratiwi Faizah Radinka Innatus Solehah Krisna Rahmadani Pratama Rusdi Hidayat Rusdi Hidayat Nugroho Wildan Izzan Azmi