El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam

Usulan Strategi Bisnis untuk Meningkatkan Keunggulan Kompetitif Usaha Pada Startup Prove Fragrance dengan Menggunakan Metode SWOT

Indah Br Simamora (Universitas Telkom)
Agus Maolana Hidayat (Universitas Telkom)

Article Info

Publish Date
12 Feb 2024

Abstract

This study delves into understanding the factors contributing to the sales decline experienced by the rebranded cosmetics startup "Prove." Employing qualitative research and fishbone diagram techniques, four primary root causes emerged: insufficient product information dissemination, limited product variety, underutilized digital marketing, and a lack of robust business development strategies. The proposed solution involves crafting a more effective business development strategy, recognizing that Prove lacked a well-defined approach to enhance its competitive advantage. The research emphasizes a SWOT analysis of Prove, focusing on its internal and external environment. The study, centered around Prove's Bandung office, involves the CEO and several employees as the unit of analysis. Collected through in-depth interviews, field observations, and documentation. The results highlight Prove's strengths in innovative product design and creative opportunities for partnerships and business expansion.

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Journal Info
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Website

Abbrev

elmal

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam mempublikasi hasil riset dan kajian terkini bidang ekonomi, keuangan, manajemen dan bisnis Islam. Mulai 2011, jurnal ini terbit tiga kali setahun setiap Maret, Juli dan November. Jurnal ini dikelola oleh Pusat Riset dan Kajian Strategis (PRKS) Masyarakat ...