BULLET : Jurnal Multidisiplin Ilmu
Vol. 3 No. 1 (2024): BULLET : Jurnal Multidisiplin Ilmu (INPRESS)

Pengaruh Google Maps Sebagai Media Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Umkm Disablonin Sidoarjo

Yoyada Setiawan (Sekolah Tinggi Ilmu Ekonomi Mahardhika)
Agung Dwi Nugroho (Sekolah Tinggi Ilmu Ekonomi Mahardhika)
Diah Ayu Sanggarwati (Sekolah Tinggi Ilmu Ekonomi Mahardhika)

Article Info

Publish Date
12 Feb 2024

Abstract

This study aims to determine the effect of Google Maps as a promotional media and product quality on purchasing decisions for MSME products Disablonin Sidoarjo. The type of research applied is explanatory research with a quantitative approach method. The population in this study are consumers of Disablonin and the sample used was 96 respondents. The sampling technique used is purposive sampling. The data collection technique is primary data through questionnaires distributed via link Google Form. Data analysis in this study used multiple linear regression analysis, all tests were carried out using tools SPSS 25.0. From the results of the F test it is known that the significant value is 0.000 which is smaller than the value alpha 5% or 0.05 then Ho is rejected and Ha is accepted. With this it can be concluded that Google Maps as a promotional media (X1) and product quality (X2) simultaneously influence purchasing decisions (Y).

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
BULLET : Jurnal Multidisiplin Ilmu
Website

Abbrev

bullet

Publisher

CV. Multi Kreasi Media

Subject

Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing

Description

- Ilmu Komputer - Kemasyarakatan - Kewirausahaan - Manajemen - Ekonomi - Manajemen - Agama - Ilmu Hukum - Pendidikan - Pertanian - Sastra - Teknik - Dan Bidang Ilmu ...