Public Service And Governance Journal
Vol. 5 No. 1 (2024): Januari : Public Service and Governance Journal

Pengaruh Strategi Penjualan, Kualitas Pelayanan Terhadap Kepuasan Pelanggan : (Studi Pada Pelanggan Apotek Kimia Farma Kota Bima)

Nur Khusnul Hamidah (Sekolah Tinggi Ilmu Ekonomi Bima)
Hanifah Muthiah (Sekolah Tinggi Ilmu Ekonomi Bima)

Article Info

Publish Date
11 Jan 2024

Abstract

A pharmacy is a place that carries out pharmaceutical activities which has an important role in obtaining information about drugs. In this case, pharmacists have the responsibility to create customer satisfaction. Customer satisfaction is the key to the success of a business. Different services will also have a very significant impact on a pharmacy. Apart from that, the company must also market its products by implementing the right sales strategy, because by implementing the right strategy the company will get the expected results. This research aims to determine the sales strategy, service quality and customer satisfaction at Kimia Farma Pharmacy, Bima City, which is located on Jl. Soekarno Hatta Paruga.

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Journal Info
Public Service And Governance Journal
Website

Abbrev

psgj

Publisher

Universitas 17 Agustus 1945 Semarang

Subject

Environmental Science Social Sciences

Description

Public Service And Governance Journal adalah terbitan berkala ilmiah yang diterbitkan oleh program studi Administrasi Publik Fakultas Ilmu Sosial dan Ilmu Politik Universitas 17 Agustus 1945 Semarang. Public Service And Governance Journal terbit 2 (dua) kali dalam setahun, pada bulan Januari dan ...