Jurnal Manajemen dan Bisnis
Vol 3, No 1 (2012): Oktober

Pengaruh Promosi Terhadap Pembuatan Dispensasi Izin Mendirikan Bangunan Pada Badan Penanaman Modal Dan Perizinan (BPMP) Di Bandar Lampung

Nur'aeni NUR'AENI (Universitas Sang Bumi Ruwa Jurai)
Harada Yusneli (Universitas Sang Bumi Ruwa Jurai)



Article Info

Publish Date
31 Oct 2012

Abstract

Building permit dispensation ( D - IMB ) is a program of the City of Dublin to provide relief to the people in order to have a building permit under the built in 2011 . Order for the public to know the program , the Board of Investment and Licensing ( CEW ) Bandar Lampung society promotion in hopes of making the IMB will file through the D - IMB . The purpose of this study to determine whether a significant effect on the promotion of the manufacture of D - IMB amount in CEW Bandar Lampung . This study used a descriptive method with 44 respondents that were collected Random Sample Sampling . From the qualitative analysis of the results obtained : statements relating to the promotion of respondents who entered higher by 15.9% category , the category was 63.6% , and 20.4% lower category , while statements relating to the manufacture of building permit dispensation incoming category of high by 36.4% , 56.8 % moderate category , and the category of low 6.8 % . It can be concluded that the positive effect on the promotion of the manufacture of D - IMB . From the quantitative analysis with SPSS 20 values obtained R2 = 63.8 % , which means the amount of D - IMB -making is influenced by the Promotion 63.8 % and the remaining 36.2 % is influenced by other variables not examined . ρ - value < α is 0.000 < 0.05 , then Ho is rejected and Ha accepted . It can be concluded that the hypothesis promotion significant effect on the number of building permit dispensation of making the Board of Investment and Licensing Bandar Lampung , is acceptable .

Copyrights © 2012






Journal Info

Abbrev

jmb

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Bisnis Internasional, Ekonomis Bisnis, Etika Bisnis, Kewirausahaan, Manajemen Administrasi, Manajemen Keuangan, Manajemen Operasi, Manajemen Pemasaran, Manajemen Pendidikan, Manajemen Produksi, Manajemen Strategis, Manajemen Sumber Daya Manusia, Pasar Modal, Perilaku Organisasi, Sistem Informasi ...