Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Vol. 2 No. 4 (2023): Desember : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia

Pembinaan Kreatifitas Dan Inovasi Perempuan Desa Melalui Pengembangan Pemasaran Produk Unggulan Serta Pengelolaan Keuangan Guna Mewujudkan Produk Berdaya Saing Dan Manajemen Keuangan Di Desa Kelungkung

Edi Irawan (Universitas Teknologi Sumbawa)
Abdul Salam (Universitas Teknologi Sumbawa)
Hanifa Sri Nuryani (Universitas Teknologi Sumbawa)



Article Info

Publish Date
01 Dec 2023

Abstract

The main objective of this community empowerment activity is to develop superior village products through increasing creative and innovative marketing and financial management. The methods used in this community service activity are tutorial methods, mentoring methods, discussion and evaluation methods. The results achieved from this activity are: (1) Kelungkung Village PKK mothers are able to practice developing creative and innovative marketing skills online through the marketplace, (2) Kelungkung Village PKK mothers are able to operate all-in-one computers in marketing the village's superior products , (3) Kelungkung Village PKK mothers are able to understand business financial management

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