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PENGARUH PANAMA PAPERS TERHADAP INDEKS HARGA SAHAM GABUNGAN (IHSG) Mariati; Putri Reno Kemala Sari; Abdul Salam
Journal of Management and Business Vol 2 No 1 (2019)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (650.027 KB) | DOI: 10.37673/jmb.v2i1.265

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Panama Papers terhadap IHSG metode yang digunakan adalah metode kuantitatif. Teknik analisis data menggunakan regresi linear sederhana yang dioperasikan melalui program SPSS. Data yang digunakan merupakan data sekunder yang didperoleh dari laporan keuangan. Pengambilan sampel dilakukan melalui teknik purposive sampling sehingga didapatkan sebanyak 19 perusahaan. Hasil penelitian menunjukkan bahwa publikasi Panama Papers berpengaruh tidak signifikan terhadap IHSG pada periode 4 April sampai 4 Juli 2016. Berdasarkan hasil uji koefisien determinasi yang telah dilakukan, diperoleh nilai sebesar 1,1% perubahan IHSG dijelaskan oleh variabel independen publikasi Panama Papers dan perubahan IHSG 98,9% dijelaskan oleh variabel independen lain.
PENGARUH SIKAP KEUANGAN DAN PERILAKU KEUANGAN TERHADAP LITERASI KEUANGAN Wilda Rahmayanti; Hanifa Sri Nuryani; Abdul Salam
Journal of Management and Business Vol 2 No 1 (2019)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1030.472 KB) | DOI: 10.37673/jmb.v2i1.267

Abstract

This study aims to examine the effect of financial attitude and financial behavior on financial literacy (case study on the housewives in the Lito Village, Moyo Hulu Subdistrict, Sumbawa District). This research is a quantitative research with a causal method. The method of data collection was done by distributing questionnaires to 125 respondents, namely the housewives in the Lito Village, Moyo Hulu Subdistrict, Sumbawa Regency. The sampling technique uses purposive sampling. Data analysis used is multiple linear regression analysis. Based on the results of the study it can be concluded that financial attitudes a significant positive effect on financial literacy with a value of 4.382> 1,657 and a significance level (?) 0,000 <0.05, financial behavior has a significant positive effect on financial literacy with a value of 5,060> 1,657 and a significance level (?) of 0,000 <0.05 and the level of financial literacy of housewives is very high 98.4% (>76%).
PENGARUH LABEL HALAL DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus pada Pelanggan Kosmetik Wardah di Kota Sumbawa ) Indri Afriliantini; Abdul Salam; Abdurrahman
Journal of Management and Business Vol 2 No 1 (2019)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (484.179 KB) | DOI: 10.37673/jmb.v2i1.300

Abstract

The purpose this study is to determine : 1) Effect of halal labels on wardah cosmetic purchasing decision. 2) Effect of celebrity endorser on purcahasing decisions. The model used in data analysis is the research instrumens, classic assumption test, multiple linear analysis, and test the hypothesis. The analytical tool used in this study is SPSS Data used is primary data and secondary data with sampling purposive sampling. The result of this study show 1) label halal label has a positive and significant what is indicated by the value for the halal label variabel is equal to 0.000 where is this value < 0,5. 2) celebrity endorser have a positive and significant shown by the value for the celebrity endorser variable value is equal to 0.014 where is this value > dari 0,5.
PENGARUH GAYA HIDUP BERBELANJA DAN KETERTARIKAN FASHION TERHADAP PERILAKU PEMBELIAN IMPULSIF PADA ONLINE SHOPING Hikmawati; Abdul Salam; Reza Muhammad Rizqi
Journal of Management and Business Vol 2 No 2 (2019)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.11 KB) | DOI: 10.37673/jmb.v2i2.448

Abstract

Penelitian ini bertujuan untuk mengetahui: (1) pengaruh gaya hidup berbelanja terhadap perilaku pembelian impulsif di online shoping, (2) pengaruh ketertarikan fashion terhadap perilaku pembelian impulsif, dan (3) pengaruh gaya hidup berbelanja dan ketertarikan fashion terhadap perilaku pembelian impulsif. Jenis penelitian ini adalaha kuantitatif dengan pendekatan asosiatif dengan jumlah responden 161 responden. Hasil penelitian menunjukkan bahwa variabel gaya hidup berbelanja dan ketertarikan fashion berpengaruh negatif dan signifikan secara bersama sama terhadap perilaku pembelian impulsif online shoping.
PENGARUH COUNTRY OF ORIGIN DAN PERCEIVED QUALITY TERHADAP MINAT BELI SEPEDA MOTOR HONDA BEAT DI KOTA SUMBAWA Dara Karismawati; Abdul Salam; Fendy Maradita
Journal of Management and Business Vol 2 No 2 (2019)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1467.942 KB) | DOI: 10.37673/jmb.v2i2.525

Abstract

Penelitian ini bertujuan untuk mengetahui : 1) Pengaruh Country of origin terhadap Minat beli sepeda motor Honda Beat di Kota Sumbawa . 2) Pengaruh Perceived quality terhadap Minat beli sepeda motor Honda Beat di Kota Sumbawa. Model yang digunakan dalam analisis data adalah uji instrumen penelitian, uji asumsi klasik, analisis regresi berganda, dan uji hipotesis.Alat analisis yang digunakan dalam penelitian ini adalah SPSS 16.Data yang digunakan yaitu data primer dan data sekunder dengan pengambilan sampel secara purposive sampling.Hasil penelitian menunjukkan bahwa 1) Country of originberpengaruh positif dan signifikan yang ditunjukkan dengan nilai thitung sebesar 3,140 lebih besar dari ttabel sebesar 1,996dan signifikansi sebesar 0,003 lebih besar dari 0,05. 2) Perceived qualityberpengaruh positif dan tidak signifikan yang ditunjukkan dengan nilai thitung sebesar 0,566 lebih kecil dari ttabel sebesar 1,996 dan signifikansi sebesar 0,573 lebih besar dari 0,05. 3) Country of origin dan Perceived quality berpengaruh signifikan secara bersama-sama yang ditunjukakan dengan nilai fhitung 6,842 lebih besar dari ftabel sebesar 3,13.
PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DI INSTAGRAM (Studi Kasus Pada Mahasiswa Universitas Teknologi Sumbawa Angkatan Tahun 2016 Sampai Dengan Tahun 2018) Citra Ardianti; Abdul Salam; Hanifa Sri Nuryani
Journal of Management and Business Vol 3 No 2 (2020): Inovasi dalam penelitian
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (390.069 KB)

Abstract

This study aims to examine the effects of: 1) The influence of celebrity endorsers on purchasing decisions. 2) The influence of brand image on purchasing decisions. 3) The influence of celebrity endorser and brand image on purchasing decisions. The model used in data analysis is instrument test, classic assumption test, multiple linear regression analysis and hypothesis testing. The analytical tool used in this study was SPSS 16. The data used were primary data with a purposive sampling technique. The results of this study indicate that: 1) Celebrity endorser has a significant effect on purchasing decisions with a tcount of 2.791 greater than ttable, namely 1.984 with a significance value of 0.003 less than 0.05. 2) Brand image has a significant effect on purchasing decisions with a t-count value of 10,800 greater than t-table, namely 1.984 with a significance value of 0.000, less than 0.05. 3) Celebrity endorser and brand image simultaneously have a significant effect on purchasing decisions with a value of Fcount of 89.950 greater than Ftable, which is 3.09 with a significance value of 0.000 less than 0.05.
PENGARUH PENGETAHUAN KEUANGAN, SIKAP KEUANGAN DAN KEPRIBADIAN TERHADAP PERILAKU MANAJEMEN KEUANGAN PELAKU UMKM DI MOYO HILIR: Indonesia Maya Novianti; Abdul Salam
Journal of Management and Business Vol 4 No 2 (2021): Edisi Desember
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (960.919 KB)

Abstract

This study aims to test whether financial knowledge, financial attitudes, personality and financial management behavior among MSME actors in Poto Village, Moyo Hilir District. This research uses quantitative methods with primary data. The sample in this study amounted to 100 research subjects obtained by being selected through probability sampling with simple random sampling technique. The data obtained were processed using multiple linear regression analysis tools through SPSS version 16.0 for windows software. The results of the analysis in this study indicate that (1) the variable financial knowledge has a significant effect on financial management behavior among MSME actors in Poto Village, Moyo Hilir District with a value of 4,141> 1,984 (2) the financial attitude variable has a significant effect on financial management behavior among MSME actors in Poto Village, Moyo Hilir Subdistrict, with a value of 3.103> 1.984 (3) the personality variable has a significant influence on financial management behavior in MSME actors in Poto Village, Moyo Hilir District with a value of 0.591 <1.984.
INFLUENCE OF MARKETING RELATIONSHIPS, CUSTOMER VALUE, AND TRUST ON CUSTOMER LOYALTY (CASE STUDY ON USERS OF BPJS HEALTH BATU ROTOK VILLAGE) Abdul Salam; Adi Susanto
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 7, No 2 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i2.1095

Abstract

This study aims to test the effect of relationship marketing, customer value, and trust on customer loyalty at BPJS Kesehatan customers in Baturotok village, Sumbawa Region. Samples in the study earned with nonprobability sampling were announced to 100 respondents. The research uses the quantitative method. The data obtained were analyzed techniques through software SPSS 16. The results of the analysis in this study indicated that (1) the relationship marketing variable of use has significant customer loyalty. (2) variable customer value has no effect and is not significant has customer loyalty. (3) variable trust no effect and not significant have customer loyalty.
PENGARUH KUALITAS PRODUK DAN KEPERCAYAAN KONSUMEN TERHADAP NIAT BELI PRODUK DI SHOPEE (Studi Kasus Pada Pelajar SMP & SMA/Sederajat di Desa Leseng & Desa mokong Kec. Moyo Hulu) Abdul Salam; Agustina A. Panambang
Journal of Management and Business Vol 5 No 1 (2022): Edisi 5 (1) Juni 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jmb.v5i1.1630

Abstract

This study aims to examine the effect of product quality on purchase intentions and consumer trust on purchase intentions at shopee. The variables used in this study are Product Quality and Consumer Trust as independent variables, and purchase intention as the dependent variable. This research uses quantitative methods. The number of samples used in this study was 100 respondents. By taking samples using the purposive sampling technique method. The method of data collection is done using a questionnaire. This research the see the multiple Linear Regression analysis techniques using SPSS software analysis tool version 16.0 for windows. The results of the analysis in this study indicate that (1) Product Quality Variable has a significant effect on Purchase Intention with a calculated r-value of 4.039 which is greater than t table 3.97 with a significance value of 0.000 less than 0.05. (2) The Consumer Confidence variable has a significant effect on Purchase Intention with a calculated r-value of 4.27, which is greater than t table 3.97 with a significance value of 0.012, which is smaller than 0.05.
ANALISIS PENGARUH CELEBRITY ENDORSER, BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA KONSUMEN WANITA PRODUK SKIN CARE MEREK MS GLOW DI KECAMATAN SUMBAWA) : Manajemen Pemasaran Abdul Salam; Selly Abdiyanti
JURNAL AKUNTANSI DAN MANAJEMEN Vol 6 No 1 (2022): Accounting and Management Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v6i1.2204

Abstract

Ms. Glow is a new product that is currently on the rise. This product continues to show its existence and is growing very rapidly and the competition is fast in the midst of intense competition, from Ms. Glow's portfolio which has managed to sell more than 2 million products every month with a product category of 3 million SKUs (Stock Keeping Units). promoting sales in online and offline lines, namely by advertising and cooperating with community leaders. This study analyzed the influence of celebrity endorsers, brand image, and brand trust on female consumers of Ms. Glow skincare products in Sumbawa. This study uses quantitative methods. The sample in this study collected 100 research subjects obtained through the non-probability sampling technique with the purposive sampling method. The data obtained were processed using multiple linear regression analysis techniques through SPSS software version 16.0 for Windows. The results of research analysis in this study indicate that 1) celebrity endorser has a significant effect on purchasing decisions (2) brand image has no significant effect on purchasing decisions (3) brand trust has a significant effect on purchasing decisions.