Indonesian Journal of Multidisciplinary Science
Vol. 3 No. 6 (2024): Indonesian Journal of Multidisciplinary Science

Insurance marketer image construction on the web series “Percaya Ini Cinta” part 1

Yosie William Iroth (Graduate School of Communication, Universitas Sahid, South Jakarta, Jakarta)
Algooth Putranto (Graduate School of Communication, Universitas Sahid, South Jakarta, Jakarta)

Article Info

Publish Date
25 Mar 2024

Abstract

Going beyond their intent of increasing brand awareness, PT Asuransi BRI Life took the initiative to take advantage of the digitalization wave of changes. After the success of the previous Web Series Call Percaya Ini Rindu a couple of years back, BRI Life launches their new Web Series called Percaya Ini Cinta with the ambition to reach the millennial generation to build financial literacy on the importance of financial planning. BRI Life can not avoid the current issues or negative publication of insurance industry which is being criticized or questioned on the professionalism of its sales force and their commitment to pay claims. In order to contribute positively to the industry and to increase the awareness of insurance processes, BRI Life naturally included the construction of the insurance agents in the web series percaya ini cinta. Incorporating the use of language or conversational style of the millennial generation, BRI Life aims to have a positive respond from the audience and seeks to have good reception of the masses. This research aims to see the reception analisis of the audience and to seek how well the reality construction of the insurance agents took place.

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Journal Info
Indonesian Journal of Multidisciplinary Science
Website

Abbrev

ijoms

Publisher

CV. International Journal Labs

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

Description

Indonesian Journal of Multidisciplinary Science (IJOMS) is a scientific journal in the form of research and can be accessed openly. This journal has e-ISSN 2808-6724 and p-ISSN 2808-5957. This journal is published monthly by International Journal Labs. The development of the company made the ...