Journal Publicuho
Vol. 7 No. 2 (2024): May - July - Journal Publicuho

FAKTOR-FAKTOR PENDORONG KONSUMSI MUSIK GENRE METAL PADA GENERASI MILLENNIAL BERDASARKAN PRINSIP HEAVINESS

Riyandi Aminul Rasyid (Universitas Andalas)
Dessy Kurnia Sari (Universitas Andalas)
Donard Games (Universitas Andalas)

Article Info

Publish Date
08 May 2024

Abstract

This study aims to detect several factors that drive millennials to consuming metal genre music based on the heaviness principle and determine dominant sub-genre which millennials preferred and self-emotional on each. By using a qualitative approach throughout semi-structural interviews for 20 millennials with a snowball sampling technique, then analyzed by thematic analysis. Results found that the driving factors of millennials to consuming musicals with the metal genre start from knowing metal music, then using it as a means of expression, continuing to participate in events, bands and communities, then exploring subgenres, artistic as well as emotional expression.

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Journal Info
Journal Publicuho
Website

Abbrev

journal

Publisher

Universitas Halu Oleo

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

Aim Journal Publicuho is a double-blind peer-reviewed publication that aims to disseminate all information that contributes to the understanding and development of the study of public administration and public policy and social issues through the publication of research articles or critical reviews. ...